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Global Stevia Market Report 2016

Zenith’s Global Stevia Market Report 2016 provides a comprehensive insight into the stevia market, exploring the emergence of the natural sweetener, its increasing use by food and beverage manufacturers across the world and how the market has evolved to 2016.

Background and report description

With ever-increasing scrutiny amongst consumers over the content of food and beverage items, manufacturers are increasingly exploring alternative sweeteners which will enable a reduction in calorific content, without sacrificing taste.

Over the past few years, the high-intensity natural sweetener stevia has enticed both consumers and manufacturers with its ‘natural’ provenance and near-zero caloric benefits. With sugar being increasingly frowned upon by society and even subject to government taxation, and artificial sweeteners often viewed with suspicion, stevia has seen its profile rise at a rapid rate since the turn of the decade.

Zenith’s Global Stevia Market 2016 Report examines the background behind stevia’s growth, and its growing acceptance on a global level, in addition to examining the challenges the market has faced over the course of 2015 and 2016. The factors which are shaping the market, and are expected to play a key role in future years are also examined.

What this report covers

  • Overview of the wider sweetener market: emergence and global trends of natural and artificial high-intensity sweeteners.
  • In-depth analysis of the global stevia market: legislation, key regions of cultivation, leading suppliers by production, production and consumption trends, pricing of stevia extracts, challenges facing stevia, key commercial developments and forecasts to 2018.
  • 21 stevia suppliers’ profiles: company overview and details of stevia operations.
  • Key products: leading food and beverage brands which utilise stevia, and new product innovations.
Geographical coverage
  • Global


  • Executive summary
  • Introduction
    • Research note
    • Symbols and abbreviations
    • The emergence of stevia
    • Sugar
    • High Fructose Corn Syrup (HFCS)
    • Health implications
    • Global soft drinks consumption
    • Food industry health initiatives
    • Sugar substitutes
    • Sugar substitutes - artificial substitutes
    • Sugar substitutes - Table 1: a list of artificial substitutes
      • Table Sugar substitutes - a list of artificial substitutes
    • Sugar substitutes - key artificial substitutes brands
    • Sugar substitutes - natural substitutes
    • Sugar substitutes - Table 2: a list of natural substitutes
      • Table Sugar substitutes - a list of natural substitutes
    • Sugar substitutes - natural substitutes
    • Sugar substitutes - sweetener comparison
  • Stevia
    • Introduction
      • Table List of main steviol glycosides
    • Introduction - cultivation
    • Introduction - key cultivation countries
    • Introduction - purification
    • Introduction - format
      • Table Stevia's different formats
    • Introduction - legislation
      • Table Existing authorisations of stevia as a food ingredient
    • Introduction - sustainability
    • Consumers' perspective
    • Regional analysis of usage
    • Product launches analysis
    • Product launches regional analysis
    • Types of suppliers and pricing
      • Table Stevia's average prices
    • Stevia suppliers
    • Key developments
      • Table Key developments
    • Challenges
    • Key products
    • forecast

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