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Global Premium Water Report 2016

Global Premium Water Report 2016

Zenith’s sixth global premium bottled water report is the essential guide for anyone in or considering entering, the premium bottled water market. It provides information on developments and trends in premium bottled water, tracks industry challenges and opportunities, and investigates future outlook.


  • Methodology and definitions
  • Executive summary
  • Introduction
  • Global trends and developments
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-15
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading countries in 2014-15, volume and market share
    • Table Leading brands in 2014-15, volume and market share
    • Table Volume share by region, 2015
    • Table Annual growth rate 2010-15
  • Country focus: China
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-15
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading brands in 2014-15, volume and market share
  • Country focus: Germany
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-2015
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading brands in 2014-15, volume and market share
  • Country focus: Japan
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-15
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading brands in 2014-15, volume and market share
  • Country focus: UAE
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-15
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading brands in 2014-15, volume and market share
  • Country focus: USA
    • Table Packaged water volume 2011-15
    • Table Packaged water value 2011-15
    • Table Packaged water vpl 2011-15
    • Table Volume % share, 2015
    • Table Value % share, 2015
    • Table Premium water vpl 2013-15
    • Table Leading brands in 2014-15, volume and market share
  • Other potential markets
  • Premium sub-segmentation
  • Industry challenges
  • Outlook
  • Brand profiles

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