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Global Alternative Waters Report 2017

Global Alternative Waters Report 2017

A valuable resource for any existing or potential entrants to the market, this new Zenith Insight report provides a comprehensive analysis of the plant water market with an in-depth focus on the coconut, birch, and maple water segments. It features essential volume and value data with forecasts through to 2020, as well as insights on market trends, product innovation and packaging, paired with over 40 detailed product profiles.


  • methodology and definitions
    • alternative waters
    • definitions and exclusions
  • executive summary
    • key findings
  • global overview
    • alternative waters market overview
    • alternative waters timeline overview
    • timeline of brand launches for maple, birch, cactus and bamboo waters
    • price comparison for coconut, maple and birch water brands
  • coconut water
    • introduction
    • market overview
    • product offering
    • product innovation
    • brand profiles
  • maple water
    • introduction
    • market overview
    • product innovation
    • brand profiles
  • birch water
    • introduction
    • market overview
    • product innovation
    • brand profiles
  • other alternative waters
    • overview
    • brand profiles
  • packaging
    • alternative water packaging types
  • market outlook
    • opportunities and trends for alternative waters
    • geographical outlook

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