Zenith’s Flavoured Water Innovation 2016 report provides a comprehensive overview of current trends and new product development in the flavoured water category. By featuring over 65 innovative brand profiles this report is the ultimate guide if you wish to explore opportunities in the international flavoured water market.
Background and report description
In 2015 the global market for flavoured water is estimated to have reached 7.5 billion litres, with average growth of 5% per annum forecast over the next 5 years. Despite an ever-increasing number of drinks options marketed to consumers, the flavoured water category continues to thrive and grow in many regional markets, maintaining consumer interest through reformulations, new flavours, brand redesigns and new pack formats, among other innovative efforts.
Zenith’s report on flavoured water innovation examines the key trends and themes driving innovation and new product launches during 2013-2016. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
What this report covers
Category overview: overview of key global market trends and commentary on regional and country-level consumption trends.
Key trends in new product development: overview of 10 main themes driving product development and innovation worldwide.
Brand profiles: over 65 profiles of innovative flavoured water brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.
Brand profiles featured by 10 key innovation themes: plain water brand extensions, fruit-flavoured, sugar-free, natural positioning, organic positioning, herbs or flowers, transition product, child-oriented, premium positioning, packaging.