Do mobile operators need an MVNO or sub brand to target the youth market?
There are more than 800 MVNOs and more than 200 mobile sub-brands around the world - most of them targeting young customers with niche products and offerings. But do mobile operators need MVNOs and sub-brands for the youth market? To answer that we need to explore what do young people want from mobile operators. This briefing answers the following key questions on youth focused MVNOs and sub-brands:
1. What is the state of the global MVNO and youth sub-brand market?
2. What youth behavior myths lead operators to setup MVNOs and sub-brands?
3.What should mobile operators focus on to win the youth market?