Mobile operators have long perceived prepaid offerings as low-end products. With the rise of affordable smartphones and data plans, youth can now opt for prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in the future. This briefing explores the following key questions relevant to prepaid services:
1. Why should mobile operators focus on prepaid offerings?
2. Why do youth prefer prepaid over postpaid offerings?
3. What are the differences, if any, between young prepaid and postpaid customers?