Youth spend more time listening to music than playing video games or browsing the internet. Increasingly, youth music consumption has shifted to their mobile phones as iTunes and a plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This briefing explores the following key questions relevant to mobile operators looking to build a music offering for youth:
1. Why should operators consider music in targeting the youth market?
2. What are the revenue opportunities for operators from mobile music?
3. What are youth music need gaps and how can mobile operators address them?