Not all young customers are the same. Some are more likely to recommend your brand than others. Identifying the most valuable segment is the objective of any market segmentation exercise.
This reports show you three ways to segment the youth market: by Demographics, by Behavior, and by Emotion
1. What are the pros and cons of each segmentation method?
2. What are the key insights from demographic segmentation?
3. What are the key customer segments based on mobile usage?
4. How can brands segment customers based on emotion?