Parents, Friends, Social Media or Ads: What infuences youth purchase decisions?
Youth purchase decisions are influenced by a various factors - what their friends say, what their parents think, what’s viral on social media and what celebrities are talking about. Which are the key factors that mobile brands should pay attention to? How can this knowledge be used to develop and measure marketing efforts for mobile handset and operator brands? This briefing looks at the following questions relevant to mobile and youth brands:
1. Who are they key influencers of youth mobile purchase decision?
2. Where does influence happen?
3. What can brands do to leverage youth influence dynamics?