Do you still view communities as neighborhoods bound by geographical limits?
Today, the internet and smartphones empower people to break down geographic barriers and connect with like minded people to form vibrant communities around a shared passion or a cause. We call these communities Interest Economies.
The rise of Interest Economies has allowed outcasts of yesteryears (geeks, nerds etc) to rise up and claim their rightful place alongside the 'cool' kids.
Young people are defining their own identity and not waiting for the popular media to box them into target segments. Is your marketing equipped to deal with this change?
This report will help you understand the dynamics of the self-organizing Interest Economies, how they start and how they grow into movements that usher in change.