Customer Experience is no longer an industry buzz word but a key quality that sets apart industry leaders from laggards. Apple has emerged as the new king of the mobile market in the last 5 years based solely on consisntently providing a great customer experience for its customers.
This report focuses on the three pillars of Customer Experience that make Apple the most loved and profitable smartphone brand in the industry - the Apple Retail Experience, the Apple Customer Service Experience, and Apple's Focus on Young Consumers
1. Why should mobile brands care about Customer Experience?
2. How can brands build a retail presence that positively affects Customer Experience?
3. How can Customer Service become an opportunity to delight customers instead of a cost center?
4. Why are young consumers a key part of every mobile brand's Customer Experience?