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Global Telcos Customer Loyalty Programs in 2016: Building Relationships, Enhancing Competitiveness

“Global Telcos Customer Loyalty Programs in 2016-Building Relationships, Enhancing Competitiveness” report provides an overview of the customer loyalty programs offered by the telcos, the features to be included in loyalty programs, ways to enhance the effectiveness of the customer loyalty programs and methods for enhancing customer loyalty. It also includes an overview of global mobile telephony market. It also highlights about the various features/benefits being offered by the customer loyalty program of the telcos, which can used as blue-print for launching new services and enhancing the effectiveness of the existing customer loyalty program.

Key Features:

  • An overview of the global mobile telephony market and growth trends across regions from 2005-2017.
  • Emphasizes on the various aspects of the customer loyalty programs- Features, promotional methods, measuring effectiveness, enhancing its effectiveness, success measurement parameters of customer loyalty programs.
  • Includes a brief overview, features and benefits offered by the customer loyalty programs of telcos across all regions- which can used as a benchmark parameter.
  • Exclusive feature of the report is the graphical analysis of the inputs received from more than 60 telcos globally for the survey conducted by WiseStrokes exclusively for Customer Loyalty program.
  • Report contains data, details and analysis in graphical and tabular format- which makes it easily interpretable.
  • Loyalty program details and features of the telcos included in the report are -Turkcell, Spark, Singtel, Grameenphone, Robi, Swisscom, Tashicell, Mobily, Ooredoo Qatar, Airtel India, Airtel Rwanda, Airtel Malawi, Tunisie Telecom, Claro Argentina, Mobile Telecommunication Company of Iran (MCI), MTN Africa, Vivo, Orange Romania, Telcel Mexico, Entel Chile, Banglalink, Etisalat Nigeria, Vodafone Ghana, Dialog, STC, Verizon, Airtel Nigeria, Glo Nigeria. Some of the telcos which find mention in the report includes Aircel, AT&T USA, Airtel India, Reliance Communications


1. Overview of Mobile Services
Mobile Services overview
Global Mobile Subscriptions growth trends, 2005-2015
Regional Mobile Subscription growth trends, 2005-2015
Mobile Subscription growth trends
Mobile subscriptions per 100 inhabitants, 2005-2015*
Mobile Broadband subscribers across regions, 2010-2015
Global Mobile Broadband subscribers growth by technology, 2015-2021
Global Data Traffic, 2015-2021
2. Introduction to Customer Loyalty Programs
Overview of Customer Loyalty Programs
Loyalty Programs: Ways to enhance Customer Loyalty
Loyalty Programs: What should it focus upon
Benefits of Customer Loyalty Programs
The 4 Gaps which needs to be addressed
Popular customer focused methodologies by telcos to drive mobile data revenues
Key factors resulting in customers change mobile data provider
Way to increase the customer loyalty
Customer Centric Insights
How customer experience and better customer insights drives the customer loyalty programs
Customer Experience
Loyalty Management
Five distinct stages during a customer lifecycle
What should telcos focus upon
Key questions mobile service providers need to answer, in order to focus on customer experience
An end-to-end view of customer experience
How to increase the efficiency of loyalty program
How to increase the optimization of loyalty management programs
Major parameters for the success of any loyalty program
Increasing the effectiveness of customer loyalty program

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