Global Telco OTT Cooperation Strategies 2018 - Growing revenue through OTT services
This research report highlights the need for telcos to better manage their cooperation strategies with major internet players around the world, or in other words OTT services. The report provides an in depth view of the major OTT players globally and their impact on different regions and verticals such as communications, music, video and social media. Along with this, the report also goes into detail about different telco strategies to either work with or ward off the OTT disruption in their markets. The report provides global, regional and country level insights through case studies of telcos and how they have worked with OTT players. In addition to this, the report also contains historical and forecasted data on the user growth for the OTT industry at a global and regional level. Not only this, but the data also includes key players such as Netflix, Spotify, Facebook, WhatsApp and Instagram at a global level. Some of the leading companies mentioned in the report include Singtel, Starhub, Globe TelecomInstagram, Orange Egypt, Vodacom, Netflix, China Mobile, Ooredoo, Saudi telecom (STC) Facebook, O2, Verizon, Rogers Canada and lots more.
Key Features:
- OTT user forecasts - Contains data on historical and forecasted data of OTT users by industry from 2018 to 2022. The data is for global OTT users as well across key regions such as North America, South America, Europe, Middle East, Africa and Asia.
- Forecasted growth of key OTT players – Provides data on the historical and forecasted growth of key players in the industry at a global level such as Facebook, WeChat, WhatsApp, Instagram, Netflix and Spotify.
- Over 30 Case Studies - An in depth look at over 30 key players in the market across the world, with a well represented balance in each region.
- Localizing global case studies – Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
- Identifying cooperation strategies- Recommendation for telcos to better work with OTT players in order to find new ways to grow revenue and reduce churn.
- Waves of OTT disruption – Highlights the different stages of OTT disruption whilst identifying the current stage and warning of the next level of disruption.
- Internet disruptors - An understanding of what OTT services are doing in the space, and how they are working with telcos to grow data revenues.
- Introduction
- Summary
- Global View
- Competitive Landscape
- State of play for telcos
- First Telco Casualties
- OTT Service Waves of Disruption
- Key OTT players by the numbers
- The Telco Perspective
- Data First Telcos
- MVNOs strengthen their position
- Evolution of mobile telco offered services
- Growth areas for telcos
- Telco OTT Cooperation
- Role of cooperation between telcos and OTT across verticals
- Types of cooperation using the telco advantage
- Impact on telcos by region
- Impact on telcos by vertical
- Business models and Monetization
- OTT Business Models
- Types of OTT business models
- OTT - Telco cooperation business models
- Telco only business models to combat OTT
- Emergence of new OTT services
- AI
- Smart Home
- Mobility
- Regional Overview
- Popular Players by Region
- OTT Telco Cooperation by region
- Regional Analysis: Case Studies
- South America
- South America by the numbers
- Claro Brazil: OTT cooperation in fixed & mobile
- TIM Brazil: Leads with OTT Video
- Digicel Jamaica: Grows with OTT
- Asia-Pacific
- Asia- Pacific by the numbers
- Tencent: Asia’s OTT Giant
- Singtel: Launches HOOQ and Wavee
- Starhub: Works closely with OTT
- China Unicom: The disruptor
- Bharti Airtel: Dual OTT Strategy
- Bharti Airtel ties up with Amazon Prime Video
- Globe continues partnership with Facebook
- China Mobile: Data first telco
- Digi Malaysia: Widest range of OTT tie ups
- Africa
- Africa by the numbers
- Orange Egypt: Content via the internet
- MTN Ghana: Video as the foundation
- Vodacom: Calls for OTT regulation
- Econet: OTT bundling strategy
- Airtel Nigeria: OTT Content Strategy
- Middle East
- Middle East by the numbers
- STC Saudi Arabia: Video partnerships strong
- Etisalat UAE: Ban on WhatsApp lifted
- Ooredoo Kuwait: Social media packs
- Europe
- Europe by the numbers
- O2 UK: Focus on music and video
- E-Plus: WhatsApp SIM
- KPN: Fighting off WhatsApp
- Deutsche Telekom creates its own path
- Turkcell: Fights OTT and wins
- North America
- North America by the numbers
- AT&T USA: Building their own content app
- Verizon USA: Cooperation reap benefit
- Rogers Canada: OTT content ushers growth
- Facebook: 2 bn and counting
- WhatsApp
- Instagram: The new face of social networking
- Google: Social media struggles
- Recommendations
- List of Charts
- Chart 1: Five waves of disruption on telcos
- Chart 2: OTT Communications users to grow by 1.6 billion
- Chart 3: WhatsApp secures long term win
- Chart 4: More users consume OTT video than music
- Chart 5: Spotify and Netflix to add more than 100 million users
- Chart 6: Social media/network growth slows
- Chart 7: Facebook to grow slowly but steadily
- Chart 8: Business models by vertical
- Chart 9: Regional Split: OTT Communications User Base 2018 - 2022
- Chart 10: Regional Split: Social Media User Base 2018 - 2022
- Chart 11: Regional Split: OTT Music User Base 2018 - 2022
- Chart 12: Regional Split: OTT Video User Base 2018 - 2022
- Chart 13: South America OTT Communications
- Chart 14: South America Social Media
- Chart 15: South America OTT Music
- Chart 16: South America OTT Video
- Chart 17: Asia-Pacific OTT Communications
- Chart 18: Asia-Pacific Social Media
- Chart 19: Asia-Pacific OTT Music
- Chart 20: Asia-Pacific OTT Video
- Chart 21: WeChat becomes a global heavyweight
- Chart 22: Africa OTT Communications
- Chart 23: Africa Social Media
- Chart 24: Africa OTT Music
- Chart 25: Africa OTT Video
- Chart 26: Middle East OTT Communications
- Chart 27: Middle East Social Media
- Chart 28: Middle East OTT Music
- Chart 29: Middle East OTT Video
- Chart 30: Europe OTT Communications
- Chart 31: Europe Social Media
- Chart 32: Europe OTT Music
- Chart 33: Europe OTT Video
- Chart 34: North America OTT Communications
- Chart 35: North America Social Media
- Chart 36: North America OTT Music
- Chart 36: North America OTT Video
- Chart 37: Facebook’s user growth path
- Chart 38: WhatsApp to reach 2.5 billion users
- Chart 39: Instagram to hit 1 bn users in 2020
- Chart 40: YouTube user growth slows
- List ofTables
- Table 1: First Telco Casualties
- Table 2: Key OTT Players at a glance
- Table 3: Telco Advantages in OTT Cooperation
- Table 4: Types of OTT business models