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Global Mobile Money Services 2015 – Extending the banking capabilities to the unbanked

Global Mobile Money Services 2015 – Extending the banking capabilities to the unbanked

Despite the increased focus by telcos for mobile money services, mobile money service adoption continues to be
plagued by the Government regulations, security concerns, prevelant trust of people on traditional mode of
transactions across most of the countries.

As per survey conducted by WiseStrokes, more than 30% of the users mobile phones to make payments in 2015 (as
payment options at more than 20% of the instances).

WiseStrokes survey finding states of 47% of the telcos offered mobile money services in 1-5 countries, whereas 25 of
the telcos offered these services in 5-10 countries. 29% of the telcos offered services in 10 or more countries. 83% of
the telcos who responded plans to offer mobile money services within one year.

In the next few years, it is expected that the telcos will continue to focus on launching mobile money services (with
additional functionalities in the region where they exist), in order to differentiates themselves from the other telcos,
thereby strengthening their competitive positioning and generating alternative revenue stream.

The report is divided into ten section including Overview, Current state, Mobile money ecosystem, Drivers &
inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendors snapshots, Case studies
and Key findings.


Introduction
Overview of Mobile Money Services
Global Mobile Money deployments, 2004-2014
Mobile Money services in developing countries across regions, 2014
Mobile Money services for the customers in various countries
Types of Mobile Money Services
Mobile Financial Services- Key services Offered
Types of Mobile Payment Services
Current State of Mobile Money
State of Mobile Money Services adoption across regions, 2014
Mobile Money transactions by Volume
Mobile Money transactions by Value
Mobile Payment Services Ecosystem
Key Players involves in the Mobile Payment Ecosystem
Benefits of Mobile Financial Services to the key Ecosystem Players
Global Mobile Payment Trend
Regional Mobile Payment Trend
Mobile Financial Services Usage Concerns
Telcos offering Mobile Services
Telcos offering Mobile Financial services
Telcos planning to offer Mobile Financial services
Factor driving the increased usage of Mobile Financial Services
Factor expected to drive the increased usage of Mobile Financial Services
Factor expected to Hinder the adoption of Mobile Financial Services
Reasons for Key Stake Holders for being associated with Mobile Financial Services
Drivers & inhibitors
Key Constituent Element facilitating the Mobile Financial Services
Key Inhibitors to the popularity of Mobile Money
The Future of Mobile Money
The Future of Mobile Money
Mobile Financial Services - Way Forward
Suggestions
Targeting rural customers for Mobile Financial Services
How to build effective merchant’s payment network
Strategies to be followed in different market scenarios
How to reach rural areas for mobile money service
Building Blocks and Key KPIs5
Building Blocks for developing Mobile Money Business Models
Key KPIs for Various Verticals in delivering Mobile Money Services
Business Models for Mobile Money
Operator Centric Model
Bank Centric Model
Payment Network Based Model
Over-the-counter distribution model
Collaborative Model/Multi-consortium Model
Mobile Payment Platform Vendors
Mahindra Comviva
eServGlobal
Gemalto
F1Soft
Fundamo
mFino
Monitise
Pozitron
ProgressSoft
Fusion Payments
Tagattitude
Telepin Software
Amdocs
Halcom
Ericsson
Case Studies
Telenor Pakistan-EasyPaisa
Safaricom Kenya-MPesa
SK Telecom South Korea-Syrup
Bharti Airtel India- Mobile Money
MTN Africa- Mobile Money
Vodacom Africa-MPesa
Airtel Uganda-Mobile Money
Telenor Pakisatan- EasyPaisa Khushal Beema
Telesom Somaliland- Zaad
Econet Wireless Zimbawbe- Ecocash
Key Findings
Appendix
List of Mobile Money service across key regions
Mobile Phone usage as bill payments
Financial inclusion v/s mobile money usage comparison
List of Figures
Fig 1: Global Mobile Money deployments, 2004-2014
Fig 2: Mobile Money deployments across key regions, 2014
Fig 3: Number of Mobile Money deployments globally across regions, 2014
Fig 4: Major Types of Mobile Money Services
Fig 5: Major Types of Mobile Payment Services
Fig 6: Mobile Money Accounts v/s Active Mobile Money Accounts globally, 2014
Fig 7: Mobile Money Accounts v/s Active Mobile Money Accounts across key regions, 2014
Fig 8: Global count of Mobile Money transactions, 2014
Fig 9: Mobile Money transactions per user per month, 2014
Fig 10: Global value of Mobile Money transactions, 2014
Fig 11: Mobile Money transactions value for different Mobile Money services, 2014
Fig 12: Key Players involves in the Mobile Payment Ecosystem
Fig 13: Global Mobile Payments trends made by mobile devices, 2015
Fig 14: Mobile Payments trends made by mobile devices across Key regions, 2015
Fig 15: Mobile Financial Services Usage Concern of users, 2015
Fig 16: Telcos Mobile services offering trend across countries, 2015
Fig 17: Telcos Mobile Financial services offering trend across countries, 2015
Fig 18: Timeframe for telcos planning to offer Mobile Financial services
Fig 19: Importance of Mobile Financial services as service offering, 2015
Fig 20: Factor driving the usage of Mobile Financial Services
Fig 21: Factor hindering the adoption of Mobile Financial Services
Fig 22: Key Elements facilitating the Mobile Financial Services
Fig 23: Mobile Security still a concern area for Mobile Money offerings
Fig 24: User Experience and Regulations are key factors contributing to popularity of Mobile Money
Fig 25: Importance of Technical advancements in popularity of Mobile Money services
Fig 26: Mobile Money services in the rural areas
Fig 27: Building Blocks for developing Mobile Money Business Models
Fig 28: Cost structure involved in the delivery of Mobile Money Business Models
Fig 29: KPIs of Marketing vertical for delivering Mobile Money service
Fig 30: Operator centric Mobile Money Business model

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