Sports Bra: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

Sports Bra: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

WinterGreen Research announces that it has published a new study Sports Bras: Market Shares, Strategy, and Forecasts, Worldwide, 2018 to 2024. The 2018 study has 194 pages, 106 tables and figures. The vendors in the sports bra industry have invested in high-quality technology and textured materials to develop leading edge absorbency and flexibility of their bras.

There are a number of different sports bra designs that can be found in the on-line listings and in retail stores. The athleisure trend is here to stay because it provides significant health benefits. Improvements in comfort provided by sports bras has extended their use to all day. Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras.

When working out, the bust is put through more stress and impacts than during daily activities. Breasts are subject to movements and bouncing that can create a force of up to five times their actual weight creating the possibility of tears. Wearing a sports bra provides both support and comfort needed when doing a physical activity.

According to Susan Eustis, leader of the team that prepared the research, “Youth female runner challenges illustrate the shift in the female body at puberty. Before puberty the muscles are strong and sleek, like the male body, but suddenly curves and breasts appear, creating significant body changes that disrupt the ability to run fast.