The United States of America: Jams, Jellies and Marmalades Market and the Impact of COVID-19 on It in the Medium Term
The jams, jellies and marmalades market market in United States was equal to 932.00 million USD (calculated in retail prices) in 2015. Until 2025, the jams, jellies and marmalades market in United States is forecast to reach 893.86 million USD (in retail prices) and decreasing at a CAGR of -0.68% per annum for the period 2020-2024. This is a decrease, compared to the decline of about -0.08% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 2.93 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -0.78% per annum. In the medium term (by 2025), the indicator is forecast to speed up its decline and decrease at a CAGR of -1.36% per annum.
Jams, jellies, chocolate spreads and peanut butter, as an FMCG products are highly sensitive with regards to changes in consumer preferences. One of the leading trends not only in the jams, jellies, chocolate spreads and peanut butter industry, but also in the food industry as a whole is linked with the constantly changing eating habits. In recent years, the customers are changing their eating habits and lifestyle more regularly. In particular, now, there are increasingly popular diets such as Ketogenic and Paleo, which promote the high consumption of fats and proteins, due to which consumers continue to cut their carbohydrate intake. This shift in consumer preferences has stimulated jams, jellies, chocolate spreads and peanut butter producers to become more innovative by offering not only jams and preserves that contain less sugar and more organic ingredients, which are perfect for a low-carb diet, but also products with added health promoting components such as superfoods like chia. Peanut butter, for instance, has been a fast-growing category more recently, especially the premium ranges, due to the perception that peanut butter is a healthy, protein-rich foodstuff. Furthermore, peanut dominates the nut butter category with a significant share. In the same way, other nut spreads such as hazelnut paste, almonds, cashews and chestnut purée are also witnessing an increasing demand. Main producers of these spreads are promoting their nutritional benefits, with some a noteworthy source of omega three fatty acids, protein or fiber. In fact, according to a consumer survey conducted by AAK AB in 2019, 39% of the global consumers eat spreads with a high content in nuts. When it comes to berry fruit jams and some tropical products such as mango purée also witnessed growth in demand.
In Europe, consumption of fruit spreads has been strong in many countries across the region, especially during breakfast, which is the most important meal of the day for most people. As for the flavors, some of the most popular jams, jellies, purées and marmalades include strawberry, hazelnut, apricot, orange, raspberry, cherry and fig. In addition, the positive image of superfoods has also led to the appreciation of berry fruit spreads without added sugar. Some of the main reasons for the high demand for fruit spreads include their positive image of healthy vegetarian breakfast alternatives, as well as the increasingly hectic character of modern consumers, which are looking for more convenient food.
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