Turkey: Non-Carbonated Soft Drinks Market and the Impact of COVID-19 on It in the Medium Term
The non-carbonated soft drinks market in Turkey was equal to 374.00 million USD (calculated in retail prices) in 2015. Until 2025, the drinks market in Turkey is forecast to reach 1.37 billion USD (in retail prices), thus increasing at a CAGR of 12.12% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 14.95% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 4.86 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 13.19% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 11.31% per annum.
One of the most important trends on the non-carbonated soft drinks market is linked with the surging demand for healthy and sustainable products. Consumers’ preferences have shifted to more natural products with “clean label”, including fermented drinks, teas, lower sugar beverages and fortified drinks with health benefit claims. In fact, people are increasingly embracing the non-carbonated drinks, but the consumption of drinks with high-sugar content is rather occasionally than regularly, as they are perceived more as an indulgence. In addition, the number of people who are paying attention to labelling is increasing. Thus, companies also need to focus on transparency and simplicity regarding information, in order to gain customers’ trust.
Overall, the major players have been under pressure to respond to changing consumer preferences. So, they try to reduce their use of sugar and to include fortified soft drinks, as well as zero-calorie drinks in their portfolio. In order to differentiate themselves, companies now are accounting both on developing new and intriguing flavors and on the functional qualities of their products. As a matter of fact, they introduce products with fruity flavors, which can be associated with the healthy benefits of the respective fruit.
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This report presents a strategic analysis of the Turkish non-carbonated soft drinks market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Turkish non-carbonated soft drinks market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Turkish non-carbonated soft drinks market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Turkish non-carbonated soft drinks market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
• Track market data, including volume, value, forecasts, dynamics and structure – past, present and future;
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
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What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
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• New product development;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
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• Financial professionals;
• Bank managers;
• M&A managers.
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Non-carbonated soft drinks (including fruit nectars, fruit-juice beverages for refreshment, ready-to-drink tea (RTD tea) and ready-to-drink coffee (RTD coffee), non-alcoholic beer, flavoured water, value-added waters; excluding non-carbonated soft drinks).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Turkish non-carbonated soft drinks market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Turkish non-carbonated soft drinks market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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