Oman: Carbonated Soft Drinks Market and the Impact of COVID-19 on It in the Medium Term
The carbonated soft drinks market in Oman was equal to 229.00 million USD (calculated in retail prices) in 2015. Until 2025, the drinks market in Oman is forecast to reach 250.04 million USD (in retail prices), thus increasing at a CAGR of 0.82% per annum for the period 2020-2025. This is an increase, compared to the growth of about 0.43% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 58.03 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -4.34% per annum. In the medium term (by 2025), the indicator is forecast to slow down its decline and decrease at a CAGR of -1.18% per annum.
One of the most important trends on the carbonated soft drinks market is linked with the surging demand for healthy and sustainable products. Consumers’ preferences have shifted to more natural products with “clean label”, including fermented drinks, teas, lower sugar beverages and fortified drinks with health benefit claims. As a result, the major players have been significantly challenged. In order to remain competitive, they try to reduce their use of sugar and to include fortified carbonated soft drinks, as well as zero-calorie drinks in their portfolio. In addition, the number of people, who are paying attention to labelling is increasing. Thus, companies also need to focus on transparency and simplicity regarding information in order to gain customers’ trust.
While in Asia cola remains one of the most popular flavored carbonated soft drinks, there is a growing interest in the combination of carbonated and dairy drinks. In US, the sales of carbonated soft drinks in 2019 picked up, driven by the diet soda segment. When it comes to corporate restructurings, mergers and acquisition deals have been especially popular in recent years. Some of the largest, including Coca-Cola and PepsiCo have been particularly active. For instance, in 2019, PepsiCo completed the acquisition of SodaStream, a producer of machines that carbonate home tap water. Similarly, Coca-Cola participated in numerous merger deals over the past few years, thus diversifying its portfolio.
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This report presents a strategic analysis of the Omani carbonated soft drinks market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Omani carbonated soft drinks market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Omani carbonated soft drinks market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Omani carbonated soft drinks market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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• Strategically assess the importance of the HoReCa channel on the market;
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• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
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This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Carbonated soft drinks (including energy and sports drinks, tonic water, lemonades and cola beverages; excluding non-carbonated soft drinks).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Omani carbonated soft drinks market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Omani carbonated soft drinks market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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