Morocco: Orange Juice Market and the Impact of COVID-19 on It in the Medium Term
The orange juice market in Morocco was equal to 131.40 million USD (calculated in retail prices) in 2015. Until 2025, the juice market in Morocco is forecast to reach 137.06 million USD (in retail prices), thus increasing at a CAGR of 0.56% per annum for the period 2020-2025. This is an increase, compared to the growth of about 0.36% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 3.82 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -0.97% per annum. In the medium term (by 2025), the indicator is forecast to slow down its decline and decrease at a CAGR of -0.55% per annum.
Over the past few years, the orange juice market has experienced a gradual decrease in consumption in most of the developed economies. Some of the reasons behind the decline include the changing consumption occasions, as well as the growing health awareness and concerns regarding the orange juice’s high sugar content. Previously, people used to have breakfast together as a family more regularly and to drink orange juice with breakfast. Today, most of the people, especially millennials are more likely to eat on the go, prompted by the busier and more active lifestyle. Therefore, drinks such as coffee and tea are preferred, while orange juice is not so popular as a mobile breakfast drink. Furthermore, health conscious consumers are concerned about the sugar content of orange juice, which can contribute to obesity or diabetes.
Although demand for orange juice has declined, orange is still the top flavour in most of the European countries. Furthermore, Europe and North America are regions with high per capita consumption, where the premium segment is actually growing. In fact, people are drinking less, but better quality juice and are willing to pay more for this. Middle East, Africa and Asia, on the other hand, have been regions with fast growing orange juice consumption in recent years, partially driven by the expanding economy and the growing middle class.
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This report presents a strategic analysis of the Moroccan orange juice market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Moroccan orange juice market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Moroccan orange juice market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Moroccan orange juice market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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With the help of this report you can:
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
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• Strategically assess the importance of the HoReCa channel on the market;
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This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
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Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Orange juice (including orange juice with 100% fruit juice content; excluding orange syrups, orange nectars, soft drinks with orange juice content).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Moroccan orange juice market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Moroccan orange juice market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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