Middle East: Tortilla Chips, Pretzels and Expanded Snacks Market and the Impact of COVID-19 on It in the Medium Term

Middle East: Tortilla Chips, Pretzels and Expanded Snacks Market and the Impact of COVID-19 on It in the Medium Term

The tortilla chips, pretzels and expanded snacks market in Middle East was equal to 1.11 billion USD (calculated in retail prices) in 2015. Until 2025, the tortilla chips, pretzels and expanded snacks market in Middle East is forecast to reach 2.10 billion USD (in retail prices), thus increasing at a CAGR of 6.88% per annum for the period 2020-2024. This is an increase, compared to the growth of about 5.40% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 9.03 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -0.31% per annum. In the medium term (by 2025), the indicator is forecast to increase at a CAGR of 1.62% per annum.

As an overall, the market for most snack foods is projected to continue its positive trend. Some of the most important factors, driving the snack foods industry in the next few years are expected to be convenience and portability, health and safety, as well as category innovation. Tortilla chips, pretzels, expanded snacks, as well as nuts and seeds, are becoming more suitable for the new and improved lifestyles of today’s consumers. The increasing interest in healthier diets is also projected to offer opportunities in the segment of special foods that are differentiated through health, functional, organic or indulgent aspects.

Another important demographic factor is the urbanization of the population – more and more people are moving from rural areas to urban ones. All these trends tend towards a busier and more active lifestyle, in which the consumers do not have that much free time. Consequently, most of the people, nowadays, have little time to prepare and cook meals from scratch, due to which are more likely to opt for quick and convenient meal options. As it becomes difficult for people to find the balance between family, work and personal priorities, it is no surprise that most consumers prefer ready meals, takeaway and delivery instead of cooking, as well as snack foods such as tortilla chips, pretzels, extruded snacks, expanded snacks, potato chips, nuts and seeds. This is especially valid for younger generations, particularly millennials. So, snack foods have become especially popular among consumers, who would rather spend more time on non-cooking activities. At the same time, people are also looking for healthy varieties of snacking. Dried fruit has natural sugar, that is considered healthier, which is why the use of fruit as a replacement for sugar has been considerably growing. Meanwhile, dried fruit use in snacking is also gaining traction and companies are exploiting this trend by offering “snackable” dried fruit, nuts and seeds, most frequently in the form of bars. In addition, fruit-based snacking and bars are usually packaged into convenient individual items and are being redefined as somewhere between healthy and indulgent.


1. Introduction
2. Research Methodology
3. Executive Summary
4. Product Description
5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2016-2020
5.2. Characteristics of the Global Economy in 2016-2020
5.3. Forecast for the Development of the Global Economy in the Short Term
6. Overview, Segmentation and Analysis of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market
6.1. Volume, Value and Dynamics of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market in 2016-2020
6.2. Segmentation of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market in 2016-2020 by Countries
6.3. Trends and Insights of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market
6.4. Profiles of the Main Players on the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market
6.5. Five Forces Analysis
6.6. Competitive Landscape on the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market
6.7. Drivers and Challenges That Will Affect the Future Development of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market
7. Characteristics and Analysis of the Middle Eastern Prices of Tortilla Chips, Pretzels and Expanded Snacks in 2016-2020 7.1. Value Chain Analysis
7.2. Structure of Price Formation
7.3. Segmentation of the Average Middle Eastern Retail Prices of Tortilla Chips, Pretzels and Expanded Snacks in 2016-2020 by Countries
8. Middle Eastern Foreign Trade Operations of Tortilla Chips, Pretzels and Expanded Snacks
8.1. Middle Eastern Foreign Trade Operations of Tortilla Chips, Pretzels and Expanded Snacks in 2016-2020
9. Overview, Segmentation and Analysis of the Imports of Tortilla Chips, Pretzels and Expanded Snacks to the Middle East
9.1. Volume, Value and Dynamics of the Imports of Tortilla Chips, Pretzels and Expanded Snacks to the Middle East in 2016-2020
9.2. Segmentation of the Imports of Tortilla Chips, Pretzels and Expanded Snacks to the Middle East by Importing Countries in 2016-2020
9.3. Segmentation of the Average Import Prices of Tortilla Chips, Pretzels and Expanded Snacks by Importing Countries in 2016-2020
10. Overview, Segmentation and Analysis of the Middle Eastern Exports of Tortilla Chips, Pretzels and Expanded Snacks
10.1. Volume, Value and Dynamics of the Middle Eastern Exports of Tortilla Chips, Pretzels and Expanded Snacks in 2016-2020
10.2. Segmentation of the Middle Eastern Exports of Tortilla Chips, Pretzels and Expanded Snacks by Exporting Countries in 2016-2020
10.3. Segmentation of the Average Export Prices of Tortilla Chips, Pretzels and Expanded Snacks by Exporting Countries in 2016-2020
11. Characteristics and Segmentation of the Middle Eastern Consumption of Tortilla Chips, Pretzels and Expanded Snacks per Capita
11.1. Segmentation of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Consumption per Capita by Countries in 2016-2020
12. Forecast for Development of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market in 2021-2026
12.1. Forecast for Development of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market in 2021-2026 in Three Possible Scenarios
12.2. Forecast for Development of the Middle Eastern Tortilla Chips, Pretzels and Expanded Snacks Market, Broken down by Countries in 2021-2026
About us
List of Tables
• Global population, broken down by main regions in 2016-2020, in millions of people and in %
• Global population growth rate, population density, urban population and life expectancy, broken down by regions in 2016-2020, in %, people per sq.km. and years
• Age structure of the global population, broken down by main regions, in %
• Sex structure of the global population, broken down by main regions, in %
• Global GDP, broken down by main regions, in millions of USD
• Global GNI per capita (Atlas method), broken down by main regions, in USD
• Global GDP per capita and GDP annual growth, broken down by main regions, in USD per capita and in %
• Global unemployment rate, labor force participation rate and GDP per person employed, broken down by regions in 2016-2020, in % and in constant 2011 PPP USD
• Global school enrollment (tertiary education), broken down by main regions, in % of gross education
• Global inflation rate – consumer prices, GDP deflator, bank capital to assets ratio, and bank nonperforming loans to total gross loans, broken down by main regions, in %
• Global imports and exports of goods and services, BoP, broken down by main regions, in millions of USD and in %
• Forecasted global GDP, broken down by main regions, in billions of USD
• Forecasted global GDP growth, broken down by main regions, in %
• Forecasted global GDP per capita, current prices, broken down by main regions, in %
• Volume and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020, in thousands of tons and in %
• Value (in RSP) and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020, in million USD and in %
• Segmentation of the tortilla chips, pretzels and expanded snacks market in the Middle East by countries in 2016-2020, in thousands of tons and in %
• Segmentation of the tortilla chips, pretzels and expanded snacks market in the Middle East by countries in 2016-2020 in value terms (in RSP), in million USD and in %
• Importance of the HoReCa channel (on-trade vs. off-trade of tortilla chips, pretzels and expanded snacks) in 2016-2020 and forecast for 2021-2026
• Segmentation of tortilla chips, pretzels and expanded snacks retail distribution in the Middle East by distribution channels
• Market shares of the main market players for the whole region
• Key financial indicators of Company A for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company B for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company C for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company D for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company E for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company F for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company G for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company H for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company I for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company J for the FY 2016 – FY 2020, in millions of USD and in %
• Segmentation of the average annual retail prices of tortilla chips, pretzels and expanded snacks in the Middle East, broken down by countries in 2016-2020, in USD per kilogram and in %
• Trade balance of the tortilla chips, pretzels and expanded snacks foreign trade in the Middle East in 2016-2020, in thousands of tons and in %
• Trade balance of the tortilla chips, pretzels and expanded snacks foreign trade in the Middle East in 2016-2020, in million USD and in %
• Volume and dynamics of the Middle Eastern imports of tortilla chips, pretzels and expanded snacks in 2016-2020, in thousands of tons and in %
• Value and dynamics of the Middle Eastern imports of tortilla chips, pretzels and expanded snacks in 2016-2020, in million USD and in %
• Segmentation of the Middle Eastern imports of tortilla chips, pretzels and expanded snacks by importing countries in 2016-2020, in thousands of tons and in %
• Segmentation of the Middle Eastern imports of tortilla chips, pretzels and expanded snacks by importing countries in 2016-2020, in million USD and in %
• Value and dynamics of the average import prices of the tortilla chips, pretzels and expanded snacks, imported to the Middle East by importing countries in 2016-2020, in USD per kilogram and in %
• Volume and dynamics of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks in 2016-2020, in thousands of tons and in %
• Value and dynamics of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks in 2016-2020, in million USD and in %
• Segmentation of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks by exporting countries in 2016-2020, in thousands of tons and in %
• Segmentation of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks by exporting countries in 2016-2020, in million USD and in %
• Value and dynamics of the average export prices of the tortilla chips, pretzels and expanded snacks, exported from the Middle East by exporting countries in 2016-2020, in USD per kilogram and in %
• Volume and dynamics of the average annual consumption of tortilla chips, pretzels and expanded snacks per capita in the Middle East by consuming countries in 2016-2020, in kilograms per capita and in %
• Value and dynamics of the average annual consumption of tortilla chips, pretzels and expanded snacks per capita in the Middle East by consuming countries in 2016-2020, in USD per capita and in %
• Volume, value (in RSP) and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the base scenario), in thousands of tons, in million USD and in %
• Volume, value (in RSP) and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the pessimistic scenario), in thousands of tons, in million USD and in %
• Volume, value (in RSP) and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the optimistic scenario), in thousands of tons, in million USD and in %
• Forecast for development of the tortilla chips, pretzels and expanded snacks market in the Middle East in 2021-2026, broken down by countries, in thousands of tons and in %
• Forecast for development of the tortilla chips, pretzels and expanded snacks market in the Middle East in 2021-2026, broken down by countries, in million USD and in %
List of Figures
• Volume and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020, in thousands of tons and in %
• Value (in RSP) and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020, in million USD and in %
• Segmentation of the tortilla chips, pretzels and expanded snacks market in the Middle East in volume terms in 2020 by countries, in %
• Segmentation of the tortilla chips, pretzels and expanded snacks market in the Middle East in value terms (in RSP) in 2020 by countries, in %
• Importance of the HoReCa channel (on-trade vs. off-trade of tortilla chips, pretzels and expanded snacks) in 2016-2020 and forecast for 2021-2026
• Segmentation of tortilla chips, pretzels and expanded snacks retail distribution in the Middle East by distribution channels
• Market shares of the main market players for the whole region
• Value chain analysis, in %
• Structure of price formation, in %
• Deviation of the segmentation of the average annual retail prices of tortilla chips, pretzels and expanded snacks in the Middle East, broken down by countries in 2020, in USD per kilogram
• Volume and dynamics of the imports of tortilla chips, pretzels and expanded snacks to the Middle East in 2016-2020, in thousands of tons and in %
• Value and dynamics of the imports of tortilla chips, pretzels and expanded snacks to the Middle East in 2016-2020, in million USD and in %
• Segmentation of the imports of tortilla chips, pretzels and expanded snacks to the Middle East by importing countries in volume terms in 2020, in % to the total Middle Eastern imports
• Segmentation of the imports of tortilla chips, pretzels and expanded snacks to the Middle East by importing countries in value terms in 2020, in % to the total Middle Eastern imports
• Deviation of the average import prices of the tortilla chips, pretzels and expanded snacks, imported to the Middle East by importing countries in 2020, in USD per kilogram
• Volume and dynamics of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks in 2016-2020, in thousands of tons and in %
• Value and dynamics of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks in 2016-2020, in million USD and in %
• Segmentation of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks by exporting countries in volume terms in 2020, in % to the total Middle Eastern exports
• Segmentation of the Middle Eastern exports of tortilla chips, pretzels and expanded snacks by exporting countries in value terms in 2020, in % to the total Middle Eastern exports
• Deviation of the average export prices of the tortilla chips, pretzels and expanded snacks, exported from the Middle East by exporting countries in 2020, in USD per kilogram
• Deviation of the average annual consumption of tortilla chips, pretzels and expanded snacks per capita in the Middle East by consuming countries in 2020 in volume terms, in kilograms per capita
• Deviation of the average annual consumption of tortilla chips, pretzels and expanded snacks per capita in the Middle East by consuming countries in 2020 in value terms, in USD per capita
• Volume and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the base scenario), in thousands of tons and in %
• Volume and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the pessimistic scenario), in thousands of tons and in %
• Volume and dynamics of the Middle Eastern tortilla chips, pretzels and expanded snacks market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the optimistic scenario), in thousands of tons and in %

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