Lesotho: Gin Market and the Impact of COVID-19 on It in the Medium Term

Lesotho: Gin Market and the Impact of COVID-19 on It in the Medium Term

The gin market in Lesotho was equal to 0.00 million USD (calculated in retail prices) in 2015. Until 2025, the gin market in Lesotho is forecast to reach 1.00 million USD (in retail prices), thus increasing at a CAGR of 0.00% per annum for the period 2020-2025.

The average consumption per capita in value terms reached 0.08 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 18.92% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 6.32% per annum.

Gin has been one of the fastest growing categories in the global spirits industry over the last few years. Premium and super-premium gins have been especially popular segments, which is why several large companies such as Bacardi, Davide Campari-Milano and Pernod Ricard introduced their exclusive lines of high-end gins. One of the main reasons for the growing popularity of this beverage is its suitability as an ingredient in a wide variety of drinks, as well as the consumers’ interest in gin cocktails. Gin is a constantly expanding category, which is rapidly changing and innovating in terms of products, producing regions and consumers. In fact, due to the growing interest in this category companies such as Amazon have also been attracted to the market. The e-commerce giant launched its first spirits brand across Europe, Tovess Single Batch Crafted Dry Gin. The company is entering the market by offering similar quality product to the market leaders but at a lower price than the traditional supermarkets. In addition, some vodka brands such as Purity Vodka have also entered the market, owing to the pressure of gin in the market.

As with the other spirits, there is an increasing interest in flavored gin variants. Companies such as Puerto de Indias launched exotic flavors such as orange flower, vanilla and jasmine aromas. Furthermore, pink gin is another hot trend, which has started to boom in the market in the past few years. It is normal gin that has been flavoured with fruits such as strawberries, raspberries or red currents. The wide use of classic botanicals including watercress, lavender, and coriander is also a prominent trend on the market. Moreover, most of the bartenders are looking for different ways to use them.

Although sales of gin are booming, alcohol consumption as an overall decreases. Following the global trend towards the consumption of low- and non-alcohol drinks, some of the companies within the market have developed an alcohol-free type of gin that is gaining popularity. Some of the examples include Siegfried Wonderleaf from Rheinland Distillers or Fluère from Dutch VOC Spirits.

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Short Description
This report presents a strategic analysis of the Lesothan gin market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Lesothan gin market, offering unmatched value, accuracy and expert insights.

Report Purpose
The purpose of the report is to describe the state of the Lesothan gin market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.

Questions This Report Answers
The report on the Lesothan gin market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.

How Can You Benefit from This Report?
With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
• Track market data, including volume, value, forecasts, dynamics and structure – past, present and future;
• Quickly and cost–effectively own a strategic analysis and gain competitive intelligence about the market;
• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
• Discover how the market performed in the past (in the last 3 years) and how it will perform in the future (in the next 6 years);
• Strategically assess the competitive position of the main market players and their respective market shares;
• Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;
• Make important strategic decisions safely and with confidence;
• Discover data your competitors might already have and be acting upon;
• Evaluate your position on the market, choose a new market to enter or get to know a completely new market;
• Receive professional expertise on the market and everything important, connected with its development;
• Save your time and resources by not having to compile the whole research by yourself;
• Get all the data you need in one place;
• Empower your marketing, branding, strategy, product and business development, consumption and supply functions with valuable market insights;
• Build your investment strategy by assessing market attractiveness, country attractiveness or company attractiveness;
• Build your own market entry or market expansion strategy or evaluate your current strategy;
• Add value to pitches and presentations by using verified market data and expert insights;
• Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics.

What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players);
• Real (allowing you to confidently make smarter business and strategic decisions);
• Comprehensive;
• Easy to read, perceive and understand (you do not have to be a market expert to understand what really is happening on the market and how it works);
• Valuable (the value you get from this report is much higher than the investment you make for it);
• Quick and hassle-free to get;
• Commercially feasible;
• All in one place;
• Easy to get - just a few clicks away!

What Kind of Decisions You Can Make Based on the Data in This Report?
This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
• Marketing and sales;
• Market and industry evaluation;
• Evaluation of market opportunities, risks and challenges;
• Regional and country evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Distribution;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.

Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Directors;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
• Suppliers;
• Traders;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers.

Short Methodology
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.

Product Coverage
This report covers the following product groups:
• Gin (including gin and genever; excluding ready-to-drink cocktails, containing gin or genever).

Recap
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Lesothan gin market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Lesothan gin market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!

This report is one of the most in-depth publicly available business analyses that exists on this particular market. And it is all here in one place, just a few clicks away! The report will be dispatched in up to 3 working days after order confirmation.!

Report Customization
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