Iraq: Bottled Water Market and the Impact of COVID-19 on It in the Medium Term
The bottled water market in Iraq was equal to 717.00 million USD (calculated in retail prices) in 2015. Until 2025, the water market in Iraq is forecast to reach 1.03 billion USD (in retail prices), thus increasing at a CAGR of 4.39% per annum for the period 2020-2025. This is an increase, compared to the growth of about 1.90% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 20.42 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -0.90% per annum. In the medium term (by 2025), the indicator is forecast to increase at a CAGR of 1.75% per annum.
The growing consumer wellness and healthcare awareness is one of the most important drivers, which has contributed to the expansion of the global bottled water market in the past few years. The category has significantly grown, outpacing the carbonated soft drinks in many countries, including the USA. In addition, consumers are also increasingly adopting flavored and functional waters such as alkaline, Ph-balanced, protein and others, due to their additional health benefits.
Regionally, Asia and Pacific registered the highest consumption of bottled water over the past few years. Some of the main reasons include the poor public infrastructure, reduced access to safe drinking water and the increasing awareness about waterborne diseases such as malaria, typhoid and others. In the US, the bottled water market is expanding, driven by the consumers’ health consciousness. Countries from Europe and the Middle East rank among the leading positions when it comes to consumption per capita.
Merger and acquisition activity has been robust on the bottled water market during the past few years. Following the growing trend of wellness and healthcare, as well as the increasing premiumization, producers are entering into merger and acquisition deals in order to premiumize and diversify their portfolios. One such example includes the acquisition of CORE Nutrition a leading producer of bottled water by Keurig Dr. Pepper in 2019.
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This report presents a strategic analysis of the Iraqi bottled water market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Iraqi bottled water market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Iraqi bottled water market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Iraqi bottled water market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
How Can You Benefit from This Report?
With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
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What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players);
• Real (allowing you to confidently make smarter business and strategic decisions);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
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• Regional and country evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers.
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Bottled water (including carbonated bottled water and still bottled water; excluding flavoured bottled waters, ice or vitamin waters).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Iraqi bottled water market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Iraqi bottled water market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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