Hungary: Sparkling Wine Market – Market Analysis, Size, Trends, Consumption, Insights, Opportunities, Challenges and Forecast until 2024
The sparkling wine market in Hungary was equal to 108.00 million USD (calculated in retail prices) in 2014. Until 2024, the wine market in Hungary is forecast to reach 37.66 million USD (in retail prices) and decreasing at a CAGR of -10.34% per annum for the period 2019-2024. This is a decrease, compared to the decline of about -8.71% per year, registered in 2014-2018.
The average consumption per capita in value terms reached 10.98 USD per capita (in retail prices) in 2014. In the next five years, it declined at a CAGR of -8.22% per annum. In the medium term (by 2024), the indicator is forecast to speed up its decline and decrease at a CAGR of -10.18% per annum.
Sparkling wine has become increasingly popular in the past few years and is a major driver of growth in the overall wine category. Its share in the global wine sales is rapidly growing, especially in spring and summer, when consumers are in demand for more light and refreshing beverages. Based on type, the category has been driven by prosecco, which is especially popular among millennials. Geographically, consumption in Germany is fading, while in the new wine markets such as China, Brazil, Japan, South Korea, Russia and some regions in Africa, it is gaining a momentum. Demand for sparkling wines from the new world such as Chile, Australia, New Zealand and Brazil is also rising.
Another interesting trend on the sparkling wine market is linked with the alternative packaging. There are many companies, which are exploring unconventional ways of packaging, including cans and single-serving bottles. Those types are more practical in the summer, as they can be used in outdoor places and events, where glass bottles typically cannot, and are convenient to carry.
Another important development on the market is the cooperation between the German sparkling wine producer Henkell and the Spanish leading company – Freixenet S.A. In the second half of 2018, Henkell completed the acquisition of the Spanish wine maker by acquiring 50.67% of its shares. Thus, the two companies form the world's largest sparkling wine group.
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This report presents a strategic analysis of the Hungarian sparkling wine market and a forecast for its development in the medium term. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Hungarian sparkling wine market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Hungarian sparkling wine market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the medium term. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Hungarian sparkling wine market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges);
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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With the help of this report you can:
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• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
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This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
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• New product development;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Sparkling wine (including sparkling wine, Asti Spumante, champagne, Prosecco, and other sparkling wines; excluding sparkling wine, fortified wine, non-alcoholic sparkling wines).
This is the most valuable, detailed and comprehensive report about the Hungarian sparkling wine market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Hungarian sparkling wine market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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