Ghana: Gin Market and the Impact of COVID-19 on It in the Medium Term
The gin market in Ghana was equal to 1.00 million USD (calculated in retail prices) in 2015. Until 2025, the gin market in Ghana is forecast to reach 3.32 million USD (in retail prices), thus increasing at a CAGR of 10.67% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 18.92% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 0.02 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 31.61% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 9.33% per annum.
Gin has been one of the fastest growing categories in the global spirits industry over the last few years. Premium and super-premium gins have been especially popular segments, which is why several large companies such as Bacardi, Davide Campari-Milano and Pernod Ricard introduced their exclusive lines of high-end gins. One of the main reasons for the growing popularity of this beverage is its suitability as an ingredient in a wide variety of drinks, as well as the consumers’ interest in gin cocktails. Gin is a constantly expanding category, which is rapidly changing and innovating in terms of products, producing regions and consumers. In fact, due to the growing interest in this category companies such as Amazon have also been attracted to the market. The e-commerce giant launched its first spirits brand across Europe, Tovess Single Batch Crafted Dry Gin. The company is entering the market by offering similar quality product to the market leaders but at a lower price than the traditional supermarkets. In addition, some vodka brands such as Purity Vodka have also entered the market, owing to the pressure of gin in the market.
As with the other spirits, there is an increasing interest in flavored gin variants. Companies such as Puerto de Indias launched exotic flavors such as orange flower, vanilla and jasmine aromas. Furthermore, pink gin is another hot trend, which has started to boom in the market in the past few years. It is normal gin that has been flavoured with fruits such as strawberries, raspberries or red currents. The wide use of classic botanicals including watercress, lavender, and coriander is also a prominent trend on the market. Moreover, most of the bartenders are looking for different ways to use them.
Although sales of gin are booming, alcohol consumption as an overall decreases. Following the global trend towards the consumption of low- and non-alcohol drinks, some of the companies within the market have developed an alcohol-free type of gin that is gaining popularity. Some of the examples include Siegfried Wonderleaf from Rheinland Distillers or Fluère from Dutch VOC Spirits.
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This report presents a strategic analysis of the Ghanaian gin market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Ghanaian gin market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Ghanaian gin market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Ghanaian gin market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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With the help of this report you can:
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
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This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
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• Pricing and promotion;
• New product development;
• Sourcing and supply chain management;
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• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
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This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Gin (including gin and genever; excluding ready-to-drink cocktails, containing gin or genever).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Ghanaian gin market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Ghanaian gin market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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