Germany: Ketchup and Tomato Sauces Market and the Impact of COVID-19 on It in the Medium Term

Germany: Ketchup and Tomato Sauces Market and the Impact of COVID-19 on It in the Medium Term

The ketchup and tomato sauces market in Germany was equal to 624.00 million USD (calculated in retail prices) in 2015. Until 2025, the ketchup and tomato sauces market in Germany is forecast to reach 687.04 million USD (in retail prices), thus increasing at a CAGR of 1.33% per annum for the period 2020-2024. This is an increase, compared to the growth of about 0.20% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 7.65 USD per capita (in retail prices) in 2015. In the next five years, it declined at a CAGR of -0.03% per annum. In the medium term (by 2025), the indicator is forecast to increase at a CAGR of 1.32% per annum.

The sauces and condiments industry has been growing and expanding in the past few years. In order to attract consumers’ attention, companies have been experimenting with new and different ingredients and flavors to create new and tastier condiments and sauce recipes. As a result, the industry has witnessed an explosion of variety. While previously there was only a handful of ketchup and tomato saucess, mustards and mayonnaises, now, there are numerous competing products on the market. Despite this, ketchup and tomato sauces, mustard, and mayo remain near the top of the list of most-used sauces overall, especially in the US. However, when dining at restaurants or in other food establishments, an increasing number of people is searching for specific sauces with distinctive flavor.

Currently, the number of consumers, who are looking for products with no additives or artificial preservatives, is increasing. In fact, the term behind this trend, which is called clean labelling is becoming more popular. Most of the people, nowadays, are aware of clean label claims and these claims influence their buying decisions in regard to sauces and condiments products. Demand for products with such labelling is increasing and people are inclined to pay a premium price for products with this specific label. In order to respond to the emerging clean label trend, companies within the sector are trying to appeal consumers by reformulating their ingredients and offering preservative-free products. Meanwhile, demand for “free from” products such as gluten free, sugar free, dairy free and more has also increased. Therefore, companies have been choosing higher-quality, additive-free ingredients for their products. Monosodium glutamate, in particular, has been considered unhealthy by many consumers worldwide, due to which they have been actively avoiding it in sauces and condiments. Instead, many of them have shifted to compound condiments such as stock cubes and soy sauces as tastier and premium products. Similarly, some companies have also decided to exclude high-fructose corn syrup from their formulations. Instead, they typically replace it with sucrose in the form of cane sugar or brown sugar. For instance, Best Foods Inc. launched a ketchup and tomato sauces that is sweetened with honey. Furthermore, due to the underlying shift in people's perceptions about food, demand for organic spices has also substantially increased. This is especially valid for commodities such as chilli, ginger and garlic. As a matter of fact, industry experts have estimated that the size of the global organic spices market accounts for about 5-7% of the total market, which is more than 750 million USD. Regionally, India, China and Vietnam are among the leading exporters of organic spices.


1. Introduction
2. Research Methodology
3. Executive Summary
4. Product Description
5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2016-2020
5.2. Characteristics of the Global Economy in 2016-2020
5.3. Forecast for the Development of the Global Economy in the Short Term
6. Overview, Segmentation and Analysis of the German Ketchup and Tomato Sauces Market
6.1. Volume, Value and Dynamics of the German Ketchup and Tomato Sauces Market in 2016-2020
6.2. Trends and Insights of the German Ketchup and Tomato Sauces Market
6.3. Profiles of the Main Players on the German Ketchup and Tomato Sauces Market
6.4. Five Forces Analysis
6.5. Competitive Landscape on the German Ketchup and Tomato Sauces Market
6.6. Drivers and Challenges That Will Affect the Future Development of the German Ketchup and Tomato Sauces Market
7. Characteristics and Analysis of the German Prices of Ketchup and Tomato Sauces in 2016-2020
7.1. Value Chain Analysis
7.2. Structure of Price Formation
7.3. Value and Dynamics of the Average German Retail Prices of Ketchup and Tomato Sauces in 2016-2020
8. German Foreign Trade Operations of Ketchup and Tomato Sauces
8.1. German Foreign Trade Operations of Ketchup and Tomato Sauces in 2016-2020
9. Overview, Segmentation and Analysis of the Imports of Ketchup and Tomato Sauces to Germany
9.1. Volume, Value and Dynamics of the Imports of Ketchup and Tomato Sauces to Germany in 2016-2020
9.2. Major Trade Inflows - Segmentation of the Imports of Ketchup and Tomato Sauces to Germany by Exporting Countries in 2016-2020
9.3. Average Import Prices of the Ketchup and Tomato Sauces, Imported to Germany in 2016-2020
10. Overview, Segmentation and Analysis of the German Exports of Ketchup and Tomato Sauces
10.1. Volume, Value and Dynamics of the German Exports of Ketchup and Tomato Sauces in 2016-2020
10.2. Major Trade Outflows - Segmentation of the German Exports of Ketchup and Tomato Sauces by Importing Countries in 2016-2020
10.3. Average Export Prices of the Ketchup and Tomato Sauces, Exported from Germany in 2016-2020
11. Characteristics of the German Consumption of Ketchup and Tomato Sauces per Capita
11.1. Volume, Value and Dynamics of the German Ketchup and Tomato Sauces Consumption per Capita in 2016-2020
12. Forecast for Development of the German Ketchup and Tomato Sauces Market in 2021-2026
12.1. Forecast for Development of the German Ketchup and Tomato Sauces Market in 2021-2026 in Three Possible Scenarios
About us
List of Tables
• Global population, broken down by main regions in 2016-2020, in millions of people and in %
• Global population growth rate, population density, urban population and life expectancy, broken down by regions in 2016-2020, in %, people per sq.km. and years
• Age structure of the global population, broken down by main regions, in %
• Sex structure of the global population, broken down by main regions, in %
• Global GDP, broken down by main regions, in millions of USD
• Global GNI per capita (Atlas method), broken down by main regions, in USD
• Global GDP per capita and GDP annual growth, broken down by main regions, in USD per capita and in %
• Global unemployment rate, labor force participation rate and GDP per person employed, broken down by regions in 2016-2020, in % and in constant 2011 PPP USD
• Global school enrollment (tertiary education), broken down by main regions, in % of gross education
• Global inflation rate – consumer prices, GDP deflator, bank capital to assets ratio, and bank nonperforming loans to total gross loans, broken down by main regions, in %
• Global imports and exports of goods and services, BoP, broken down by main regions, in millions of USD and in %
• Forecasted global GDP, broken down by main regions, in billions of USD
• Forecasted global GDP growth, broken down by main regions, in %
• Forecasted global GDP per capita, current prices, broken down by main regions, in %
• Volume and dynamics of the German ketchup and tomato sauces market in 2016-2020, in thousands of tons and in %
• Value (in RSP) and dynamics of the German ketchup and tomato sauces market in 2016-2020, in million USD and in %
• Importance of the HoReCa channel (on-trade vs. off-trade of ketchup and tomato sauces) in 2016-2020 and forecast for 2021-2026
• Segmentation of ketchup and tomato sauces retail distribution in Germany by distribution channels
• Market shares of the main market players
• Key financial indicators of Company A for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company B for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company C for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company D for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company E for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company F for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company G for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company H for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company I for the FY 2016 – FY 2020, in millions of USD and in %
• Key financial indicators of Company J for the FY 2016 – FY 2020, in millions of USD and in %
• Volume and dynamics of the average annual retail prices of ketchup and tomato sauces in Germany in 2016-2020, in USD per kilogram and in %
• Trade balance of the ketchup and tomato sauces foreign trade in Germany in 2016-2020, in thousands of tons and in %
• Trade balance of the ketchup and tomato sauces foreign trade in Germany in 2016-2020, in million USD and in %
• Volume and dynamics of the German imports of ketchup and tomato sauces in 2016-2020, in thousands of tons and in %
• Value and dynamics of the German imports of ketchup and tomato sauces in 2016-2020, in million USD and in %
• Segmentation of the German imports of ketchup and tomato sauces by exporting countries in 2016-2020, in million USD and in %
• Value and dynamics of the average import prices of the ketchup and tomato sauces, imported to Germany in 2016-2020, in USD per kilogram and in %
• Volume and dynamics of the German exports of ketchup and tomato sauces in 2016-2020, in thousands of tons and in %
• Value and dynamics of the German exports of ketchup and tomato sauces in 2016-2020, in million USD and in %
• Segmentation of the German exports of ketchup and tomato sauces by importing countries in 2016-2020, in million USD and in %
• Value and dynamics of the average export prices of the ketchup and tomato sauces, exported from Germany in 2016-2020, in USD per kilogram and in %
• Volume and dynamics of the average annual consumption of ketchup and tomato sauces per capita in Germany in 2016-2020, in kilograms per capita and in %
• Value and dynamics of the average annual consumption of ketchup and tomato sauces per capita in Germany in 2016-2020, in USD per capita and in %
• Volume, value (in RSP) and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the base scenario), in thousands of tons, in million USD and in %
• Volume, value (in RSP) and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the pessimistic scenario), in thousands of tons, in million USD and in %
• Volume, value (in RSP) and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the optimistic scenario), in thousands of tons, in million USD and in %
List of Figures
• Volume and dynamics of the German ketchup and tomato sauces market in 2016-2020, in thousands of tons and in %
• Value (in RSP) and dynamics of the German ketchup and tomato sauces market in 2016-2020, in million USD and in %
• Importance of the HoReCa channel (on-trade vs. off-trade of ketchup and tomato sauces) in 2016-2020 and forecast for 2021-2026
• Segmentation of ketchup and tomato sauces retail distribution in Germany by distribution channels
• Market shares of the main market players
• Value chain analysis, in %
• Structure of price formation, in %
• Deviation of the average annual retail prices of ketchup and tomato sauces in Germany in 2016-2020, in USD per kilogram
• Volume and dynamics of the imports of ketchup and tomato sauces to Germany in 2016-2020, in thousands of tons and in %
• Value and dynamics of the imports of ketchup and tomato sauces to Germany in 2016-2020, in million USD and in %
• Segmentation of the imports of ketchup and tomato sauces to Germany by exporting countries in value terms in 2020, in % to the total German imports
• Average import prices of the ketchup and tomato sauces, imported to Germany in 2016-2020, in USD per kilogram
• Volume and dynamics of the German exports of ketchup and tomato sauces in 2016-2020, in thousands of tons and in %
• Value and dynamics of the German exports of ketchup and tomato sauces in 2016-2020, in million USD and in %
• Segmentation of the German exports of ketchup and tomato sauces by importing countries in value terms in 2020, in % to the total German exports
• Average export prices of the ketchup and tomato sauces, exported from Germany in 2016-2020, in USD per kilogram
• Average annual consumption of ketchup and tomato sauces per capita in Germany in 2016-2020 in volume terms, in kilograms per capita
• Average annual consumption of ketchup and tomato sauces per capita in Germany in 2016-2020 in value terms, in USD per capita
• Volume and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the base scenario), in thousands of tons and in %
• Volume and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the pessimistic scenario), in thousands of tons and in %
• Volume and dynamics of the German ketchup and tomato sauces market in 2016-2020 and forecast for its development in 2021-2026 (within the framework of the optimistic scenario), in thousands of tons and in %

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings