Gambia: Beer Market and the Impact of COVID-19 on It in the Medium Term
The beer market in Gambia was equal to 5.00 million USD (calculated in retail prices) in 2015. Until 2025, the beer market in Gambia is forecast to reach 10.57 million USD (in retail prices), thus increasing at a CAGR of 5.74% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 8.78% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 2.43 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 7.04% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 5.22% per annum.
One of the most important trends on the beer market is the shift in consumer preference towards low and non-alcohol beers, as well as craft beers. While the alcohol consumption has decreased, the beer consumption worldwide has increased. Furthermore, due to the premiumization, which has significantly impacted the market in recent years, the beer producers across the world have been more focused on quality instead of quantity. The market has witnessed an increased proliferation of smaller and independent breweries, which are selling locally and directly to consumer. They are trying to create a unified experience for their customers by inviting them into the breweries to taste and learn more about the whole process.
Merger and acquisition activity has been robust in the beer market during the past few years. The emergence of numerous small and independent craft breweries has boosted the consolidation trend to some point, and, subsequently, the number of merger and acquisition deals. In particular, InBev has been responsible for the largest part of the M&A deals which occurred in the last decade. The company is known for its pursuit of cost-cutting and synergy effects. In fact, one of the biggest corporate mergers in the history was the deal between the world’s top brewers - Anheuser-Busch InBev and SABMiller in 2016. The takeover, worth more than 100 billion USD, provides entry for AB InBev into developing countries and continents such as China, South America and Africa, where the beer market is gaining a momentum.
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This report presents a strategic analysis of the Gambian beer market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Gambian beer market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Gambian beer market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Gambian beer market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
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With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
• Track market data, including volume, value, forecasts, dynamics and structure – past, present and future;
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
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• Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics.
What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players);
• Real (allowing you to confidently make smarter business and strategic decisions);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
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• Market and industry evaluation;
• Evaluation of market opportunities, risks and challenges;
• Regional and country evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers.
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Beer (including all types of beer like lager beer, Pilsener, Ale, craft beer, dark beer, etc.; and excluding non-alcoholic beer).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Gambian beer market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Gambian beer market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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