Africa: Sparkling Wine Market and the Impact of COVID-19 on It in the Medium Term

Africa: Sparkling Wine Market and the Impact of COVID-19 on It in the Medium Term

The sparkling wine market in Africa was equal to 390.00 million USD (calculated in retail prices) in 2015. Until 2025, the wine market in Africa is forecast to reach 1.60 billion USD (in retail prices), thus increasing at a CAGR of 11.53% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 19.83% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 1.50 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 5.99% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 4.74% per annum.

Sparkling wine has become increasingly popular in the past few years and is a major driver of growth in the overall wine category. Its share in the global wine sales is rapidly growing, especially in spring and summer, when consumers are in demand for more light and refreshing beverages. Based on type, the category has been driven by prosecco, which is especially popular among millennials. Geographically, consumption in Germany is fading, while in the new wine markets such as China, Brazil, Japan, South Korea, Russia and some regions in Africa, it is gaining a momentum. Demand for sparkling wines from the new world such as Chile, Australia, New Zealand and Brazil is also rising.

Another interesting trend on the sparkling wine market is linked with the alternative packaging. There are many companies, which are exploring unconventional ways of packaging, including cans and single-serving bottles. Those types are more practical in the summer, as they can be used in outdoor places and events, where glass bottles typically cannot, and are convenient to carry.

Another important development on the market is the cooperation between the German sparkling wine producer Henkell and the Spanish leading company – Freixenet S.A. In the second half of 2019, Henkell completed the acquisition of the Spanish wine maker by acquiring 50.67% of its shares. Thus, the two companies form the world's largest sparkling wine group.

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Short Description
This report presents a strategic analysis of the African sparkling wine market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is the most detailed (COVID-19 updated) and comprehensive report about the African sparkling wine market, covering all African countries (39 single countries). The report presents information on each indicator for each of the 39 countries covered, offering unmatched value, accuracy and expert insights.

Report Purpose
The purpose of the report is to describe the state of the African sparkling wine market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.

Questions This Report Answers
The report on the African sparkling wine market covers:
• Market volume, value and dynamics for the last five years;
• Market segmentation (by each covered country; by product groups, etc.) for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years (broken down by each covered country);
• Analysis of the major international trade flows;
• Volume, value, dynamics, segmentation (by each covered country) and analysis of imports for the last five years;
• Volume, value, dynamics, segmentation (by each covered country) and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years (broken down by each covered country);
• Volume, value, dynamics, segmentation and analysis of per capita consumption for the last five years (broken down by each covered country);
• Forecast for market development in the medium term (volume, value and segmentation by each covered country);
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players for the whole region;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.

How Can You Benefit from This Report?
With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
• Track market data, including volume, value, segmentation, forecasts, dynamics and structure – past, present and future;
• Quickly and cost–effectively own a strategic analysis and gain competitive intelligence about the market;
• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Own and compare information at both aggregate level (regionally) and for each individual country, covered in the report;
• Discover the top-performing markets (strongest and weakest performers) as well as the markets, that are forecast to grow the most in the medium term (rising stars vs. yesterday’s news);
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
• Build and execute upon a strong strategy based on verified market data and expert insights;
• Explore and identify new market opportunities in the countries within the market;
• Discover how each of the markets performed in the past (in the last 3 years) and how it will perform in the future (in the next 6 years);
• Strategically assess the competitive position of the main market players and their respective market shares;
• Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;
• Make important strategic decisions safely and with confidence;
• Discover data your competitors might already have and be acting upon;
• Evaluate your position on the market, choose a new market to enter or get to know a completely new market;
• Receive professional expertise on the market and everything important, connected with its development;
• Save your time and resources by not having to compile the whole research by yourself;
• Save money by not having to invest in 39 country reports separately;
• Get all the data you need in one place;
• Empower your marketing, branding, strategy, product and business development, consumption and supply functions with valuable market insights;
• Build your investment strategy by assessing market attractiveness, country attractiveness or company attractiveness;
• Build your own market entry or market expansion strategy or evaluate your current strategy;
• Add value to pitches and presentations by using verified market data and expert insights;
• Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics.

What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 30 local experts, representatives of the main market players);
• Real (allowing you to confidently make smarter business and strategic decisions);
• Comprehensive (breaks down the overall African data into separate data for 39 countries);
• Comparable (the report covers information, which has been calculated in the same units for each indicator, making it comparable among all African countries but still taking into account the local differences of the markets);
• Easy to read, perceive and understand (you do not have to be a market expert to understand what really is happening on the market and how it works);
• Valuable (the value you get from this report is much higher than the investment you make for it);
• Quick and hassle-free to get;
• Commercially feasible - you do not have to invest in 39 country reports separately;
• All in one place;
• Easy to get - just a few clicks away!

What Kind of Decisions You Can Make Based on the Data in This Report?
This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
• Marketing and sales;
• Market and industry evaluation;
• Evaluation of market opportunities, risks and challenges;
• Regional and country evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Distribution;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.

Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Directors;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
• Suppliers;
• Traders;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers.

Short Methodology
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 30 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.

Regional Coverage
The report on the African sparkling wine market breaks down the region into the following countries and covers every single one of them:
• Africa:
o Algeria;
o Angola;
o Benin;
o Botswana;
o Burkina Faso;
o Burundi;
o Cameroon;
o Chad;
o Republic of the Congo;
o Egypt;
o Equatorial Guinea;
o Ethiopia;
o Gabon;
o Gambia;
o Ghana;
o Guinea;
o Ivory Coast;
o Kenya;
o Lesotho;
o Madagascar;
o Malawi;
o Mauritius;
o Morocco;
o Mozambique;
o Namibia;
o Niger;
o Nigeria;
o Rwanda;
o Senegal;
o Seychelles;
o Sierra Leone;
o South Africa;
o Sudan;
o Tanzania;
o Togo;
o Tunisia;
o Uganda;
o Zambia;
o Zimbabwe.

Product Coverage
This report covers the following product groups:
• Sparkling wine (including sparkling wine, Asti Spumante, champagne, Prosecco, and other sparkling wines; excluding sparkling wine, fortified wine, non-alcoholic sparkling wines).

Recap
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the African sparkling wine market currently available, covering 39 single countries! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the African sparkling wine market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!

This report is the most in-depth publicly available business analysis that exists on this particular market. And it is all here in one place, just a few clicks away! The report will be dispatched in up to 3 working days after order confirmation.!

Report Customization
If the report as is does not work for you, you can get it customized, according to your own specific requirements and criteria. Feel free to contact us for more information!

1. Introduction
2. Research Methodology
3. Executive Summary
4. Product Description
5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2015-2019
5.2. Characteristics of the Global Economy in 2015-2019
5.3. Forecast for the Development of the Global Economy in the Short Term
6. Overview, Segmentation and Analysis of the African Sparkling Wine Market
6.1. Volume, Value and Dynamics of the African Sparkling Wine Market in 2015-2019
6.2. Segmentation of the African Sparkling Wine Market in 2015-2019 by Countries
6.3. Trends and Insights of the African Sparkling Wine Market
6.4. Profiles of the Main Players on the African Sparkling Wine Market
6.5. Five Forces Analysis
6.6. Competitive Landscape on the African Sparkling Wine Market
6.7. Drivers and Challenges That Will Affect the Future Development of the African Sparkling Wine Market
7. Characteristics and Analysis of the African Prices of Sparkling Wine in 2015-2019 7.1. Value Chain Analysis
7.2. Structure of Price Formation
7.3. Segmentation of the Average African Retail Prices of Sparkling Wine in 2015-2019 by Countries
8. African Foreign Trade Operations of Sparkling Wine
8.1. African Foreign Trade Operations of Sparkling Wine in 2015-2019
9. Overview, Segmentation and Analysis of the Imports of Sparkling Wine to Africa
9.1. Volume, Value and Dynamics of the Imports of Sparkling Wine to Africa in 2015-2019
9.2. Segmentation of the Imports of Sparkling Wine to Africa by Importing Countries in 2015-2019
9.3. Segmentation of the Average Import Prices of Sparkling Wine by Importing Countries in 2015-2019
10. Overview, Segmentation and Analysis of the African Exports of Sparkling Wine
10.1. Volume, Value and Dynamics of the African Exports of Sparkling Wine in 2015-2019
10.2. Segmentation of the African Exports of Sparkling Wine by Exporting Countries in 2015-2019
10.3. Segmentation of the Average Export Prices of Sparkling Wine by Exporting Countries in 2015-2019
11. Characteristics and Segmentation of the African Consumption of Sparkling Wine per Capita
11.1. Segmentation of the African Sparkling Wine Consumption per Capita by Countries in 2015-2019
12. Forecast for Development of the African Sparkling Wine Market in 2020-2025
12.1. Forecast for Development of the African Sparkling Wine Market in 2020-2025 in Three Possible Scenarios
12.2. Forecast for Development of the African Sparkling Wine Market, Broken down by Countries in 2020-2025
About us
List of Tables
• Global population, broken down by main regions in 2015-2019, in millions of people and in %
• Global population growth rate, population density, urban population and life expectancy, broken down by regions in 2015-2019, in %, people per sq.km. and years
• Age structure of the global population, broken down by main regions, in %
• Sex structure of the global population, broken down by main regions, in %
• Global GDP, broken down by main regions, in millions of USD
• Global GNI per capita (Atlas method), broken down by main regions, in USD
• Global GDP per capita and GDP annual growth, broken down by main regions, in USD per capita and in %
• Global unemployment rate, labor force participation rate and GDP per person employed, broken down by regions in 2015-2019, in % and in constant 2011 PPP USD
• Global school enrollment (tertiary education), broken down by main regions, in % of gross education
• Global inflation rate – consumer prices, GDP deflator, bank capital to assets ratio, and bank nonperforming loans to total gross loans, broken down by main regions, in %
• Global imports and exports of goods and services, BoP, broken down by main regions, in millions of USD and in %
• Forecasted global GDP, broken down by main regions, in billions of USD
• Forecasted global GDP growth, broken down by main regions, in %
• Forecasted global GDP per capita, current prices, broken down by main regions, in %
• Volume and dynamics of the African sparkling wine market in 2015-2019, in million liters and in %
• Value (in RSP) and dynamics of the African sparkling wine market in 2015-2019, in million USD and in %
• Segmentation of the sparkling wine market in Africa by countries in 2015-2019, in million liters and in %
• Segmentation of the sparkling wine market in Africa by countries in 2015-2019 in value terms (in RSP), in million USD and in %
• Importance of the HoReCa channel (on-trade vs. off-trade of sparkling wine) in 2015-2019 and forecast for 2020-2025
• Segmentation of sparkling wine retail distribution in Africa by distribution channels
• Market shares of the main market players for the whole region
• Key financial indicators of Company A for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company B for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company C for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company D for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company E for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company F for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company G for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company H for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company I for the FY 2015 – FY 2019, in millions of USD and in %
• Key financial indicators of Company J for the FY 2015 – FY 2019, in millions of USD and in %
• Segmentation of the average annual retail prices of sparkling wine in Africa, broken down by countries in 2015-2019, in USD per liter and in %
• Trade balance of the sparkling wine foreign trade in Africa in 2015-2019, in million liters and in %
• Trade balance of the sparkling wine foreign trade in Africa in 2015-2019, in million USD and in %
• Volume and dynamics of the African imports of sparkling wine in 2015-2019, in million liters and in %
• Value and dynamics of the African imports of sparkling wine in 2015-2019, in million USD and in %
• Segmentation of the African imports of sparkling wine by importing countries in 2015-2019, in million liters and in %
• Segmentation of the African imports of sparkling wine by importing countries in 2015-2019, in million USD and in %
• Value and dynamics of the average import prices of the sparkling wine, imported to Africa by importing countries in 2015-2019, in USD per liter and in %
• Volume and dynamics of the African exports of sparkling wine in 2015-2019, in million liters and in %
• Value and dynamics of the African exports of sparkling wine in 2015-2019, in million USD and in %
• Segmentation of the African exports of sparkling wine by exporting countries in 2015-2019, in million liters and in %
• Segmentation of the African exports of sparkling wine by exporting countries in 2015-2019, in million USD and in %
• Value and dynamics of the average export prices of the sparkling wine, exported from Africa by exporting countries in 2015-2019, in USD per liter and in %
• Volume and dynamics of the average annual consumption of sparkling wine per capita in Africa by consuming countries in 2015-2019, in liters per capita and in %
• Value and dynamics of the average annual consumption of sparkling wine per capita in Africa by consuming countries in 2015-2019, in USD per capita and in %
• Volume, value (in RSP) and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the base scenario), in million liters, in million USD and in %
• Volume, value (in RSP) and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the pessimistic scenario), in million liters, in million USD and in %
• Volume, value (in RSP) and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the optimistic scenario), in million liters, in million USD and in %
• Forecast for development of the sparkling wine market in Africa in 2020-2025, broken down by countries, in million liters and in %
• Forecast for development of the sparkling wine market in Africa in 2020-2025, broken down by countries, in million USD and in %
List of Figures
• Volume and dynamics of the African sparkling wine market in 2015-2019, in million liters and in %
• Value (in RSP) and dynamics of the African sparkling wine market in 2015-2019, in million USD and in %
• Segmentation of the sparkling wine market in Africa in volume terms in 2019 by countries, in %
• Segmentation of the sparkling wine market in Africa in value terms (in RSP) in 2019 by countries, in %
• Importance of the HoReCa channel (on-trade vs. off-trade of sparkling wine) in 2015-2019 and forecast for 2020-2025
• Segmentation of sparkling wine retail distribution in Africa by distribution channels
• Market shares of the main market players for the whole region
• Value chain analysis, in %
• Structure of price formation, in %
• Deviation of the segmentation of the average annual retail prices of sparkling wine in Africa, broken down by countries in 2019, in USD per liter
• Volume and dynamics of the imports of sparkling wine to Africa in 2015-2019, in million liters and in %
• Value and dynamics of the imports of sparkling wine to Africa in 2015-2019, in million USD and in %
• Segmentation of the imports of sparkling wine to Africa by importing countries in volume terms in 2019, in % to the total African imports
• Segmentation of the imports of sparkling wine to Africa by importing countries in value terms in 2019, in % to the total African imports
• Deviation of the average import prices of the sparkling wine, imported to Africa by importing countries in 2019, in USD per liter
• Volume and dynamics of the African exports of sparkling wine in 2015-2019, in million liters and in %
• Value and dynamics of the African exports of sparkling wine in 2015-2019, in million USD and in %
• Segmentation of the African exports of sparkling wine by exporting countries in volume terms in 2019, in % to the total African exports
• Segmentation of the African exports of sparkling wine by exporting countries in value terms in 2019, in % to the total African exports
• Deviation of the average export prices of the sparkling wine, exported from Africa by exporting countries in 2019, in USD per liter
• Deviation of the average annual consumption of sparkling wine per capita in Africa by consuming countries in 2019 in volume terms, in liters per capita
• Deviation of the average annual consumption of sparkling wine per capita in Africa by consuming countries in 2019 in value terms, in USD per capita
• Volume and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the base scenario), in million liters and in %
• Volume and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the pessimistic scenario), in million liters and in %
• Volume and dynamics of the African sparkling wine market in 2015-2019 and forecast for its development in 2020-2025 (within the framework of the optimistic scenario), in million liters and in %

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