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Modern Philanthropy: New Ways for Organizations to Target HNWIs

Modern Philanthropy: New Ways for Organizations to Target HNWIs

Synopsis

The report examines the attitudes of high net worth (HNW) philanthropists and their preferred philanthropic causes, and identifies the key differences in giving. It looks at preferred philanthropic causes of high net worth individuals (HNWI) based on the analysis of WealthInsight’s proprietary HNWI database and segments them by age, gender, wealth band and region. The report provides an in-depth analysis of current trends in philanthropy, covering foundation work, social entrepreneurship and collaborative philanthropy and identifies new approaches that philanthropic organizations should take when targeting HNWIs.

Summary

With the volume of high net worth individuals (HNWIs) rising across the world, the global philanthropic sector is poised for long-term growth. This offers significant opportunities for advisors to target HNWIs. HNWIs do not simply want to grow their wealth, but also safeguard their fortunes and fulfill their personal interests. There are numerous ways in which HNWIs can create a legacy through philanthropic activities, foundation work and passing on values to their children. Younger HNWIs are increasingly donating their wealth in different ways. Impact investments, micro-financing and giving pledges are all changing the way charities, non-profits and other organizations target HNWIs. WealthInsight’s research finds that HNWIs’ giving patterns differ significantly according to their age group, gender, location, wealth band and motivation.

Scope

The report is divided into four chapters, which cover the following areas:

  • Understanding HNWI Giving Attitude
  • Current Giving Patterns
  • New Trends in Philanthropic Giving
  • New Ways to Target HNW Philanthropists
Reasons To Buy
  • Understand the attitudes of HNW philanthropists and their preferred philanthropic causes, and identify key differences in giving.
  • Gain insight into key giving patterns of HNW philanthropists based on a unique analysis of WealthInsight’s proprietary HNWI database, comprising 140,000 dossiers.
  • Be informed about HNWIs’ preferred philanthropic causes according to HNWI’s age, gender, wealth band and region.
  • Analyze current trends in philanthropy, including foundation work, social entrepreneurship and collaborative philanthropy.
  • Identify new approaches that you should take when targeting HNW philanthropists.
Key Highlights
  • The number of HNWIs is projected to grow at a forecast-period compound annual growth rate of 3.03%, to reach over 20 million individuals in 2020.
  • The global HNWI population preferred to engage in health-related causes, followed by academic causes and culture.
  • Although health was the most popular cause for both males and females, 29% of female HNWIs are more inclined to contribute to this cause, compared to 23.7% of men.
  • Financial returns and long-term social change drive investors towards impact investments.


  • Executive Summary
  • Introduction
    • What is this Report About?
    • Definitions and Scope
      • Table HNWI Wealth Band and Group Definitions
  • Understanding HNWI Giving Attitudes
    • Current Giving Attitudes of HNWIs
      • Table Global HNWI Populations, 2011-2020
      • Table HNWIs' Primary and Secondary Needs
  • Current Giving Patterns
    • Key findings
    • Current Giving Patterns
  • New Trends in Philanthropic Giving
    • Key Findings
    • Philanthropic Giving Trends
      • Table Philanthropic Giving Defined
      • Table Emerging Trends in Philanthropy
  • New Ways to Target HNW Philanthropists
  • Appendix
    • Table Global HNWIs - Philanthropy by Region and Cause (%), 2016
    • Table Global HNWIs - Philanthropy by Gender and Cause (%), 2016
    • Table Female HNWIs - Philanthropy by Region and Cause (%), 2016
    • Table Male HNWIs - Philanthropy by Region and Cause (%), 2016
    • Table Global HNWIs - Philanthropy by Age Group and Cause (%), 2016
    • Table The Americas HNWIs - Philanthropy by Age Group and Cause (%), 2016
    • Table Europe HNWIs - Philanthropy by Age Group and Cause (%), 2016
    • Table Asia-Pacific HNWIs - Philanthropy by Age Group and Cause (%), 2016
    • Table Middle East and Africa HNWIs - Philanthropy by Age Group and Cause (%), 2016
    • Table Global HNWIs - Philanthropy by Wealth Band and Cause (%), 2016
    • Table Billionaires - Philanthropy by Region and Cause (%), 2016
    • Table Centimillionaires - Philanthropy by Region and Cause (%), 2016
    • Table Affluent Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table Mid-Tier Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table Lower-Tier Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table Affluent Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table Mid-Tier Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table Lower-Tier Millionaires - Philanthropy by Region and Cause (%), 2016
    • Table HNWI Preference in Types of Charitable Organization (%), 2016
  • About WealthInsight

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