Online growth from 2016 to 2021 is forecast at 42%, driven by the high growth of the Clothing & footwear sector‘s growth of 71.9%, this sector continues to dominate the online channel aided by retailers’ ongoing investment in newness and personalized marketing. The rate of online growth will continue to decline as the number of new retailers entering the channel for the first time diminishes and the market reaches maturation
The online clothing & footwear market is forecast to account for 24.5% of all online retail spend in 2016, making it the largest online sector ahead of electrical and food & grocery, and, despite its relative maturity, its forecast growth between 2016 and 2021 is the strongest across all sectors.
Food & grocery spend-per-head will grow by £106.01 over the next five years as inflation follows its upward trend. Additionally, an increasingly tech-savvy and time-poor population, especially among younger shoppers, will shop for food & grocery online, contributing to a 5.4% increase in online shoppers’ share of overall food & grocery shoppers.
Young individuals have the highest online penetration in the majority of sectors. Those individuals between the ages of 25 and 34 are most likely to shop in sectors such as clothing & footwear, influenced by online pure plays such as Boohoo and ASOS that target younger audiences.
Consumers are currently using a variety of different home delivery options; however, consumers clearly prefer options that work around their timetable, with 83.7% stating they would want to use next day delivery more in future and 84.0% of online shoppers wanting to use named day home delivery in future.
The E-retail in the UK report offers a comprehensive insight into the online channel in the UK, analyzing the market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021. It provides in-depth analysis of the following:
The Hot Issues
What People Buy
How People Shop
The Shopper Journey
Where People Shop
Reasons To Buy
Utilize the detailed data and insight on the market to help form an effective growth strategy across all sectors of online
Understand who are the target demographic and their key issues and demands
Identify the opportunities to grow business in this sector and the value added to physical stores.
Understand the journey of consumers throughout the process of online purchases.
Identify key issues within each sector that can lead to returns.