Market Research Logo

Wealth in the Brazil: Sizing the Market Opportunity

Wealth in the Brazil: Sizing the Market Opportunity


It is a torrid time for the Brazilian wealth market. The country is in the depths of an enduring economic recession; with no immediate end in sight growth in the Brazilian wealth market is set to slow noticeably. Underlying this is deceleration in growth of the retail savings and investments market; equities in particular have plummeted thanks to the ongoing poor performances of the Bovespa since 2013. With such uncertainty, it is no surprise that local HNW individuals choose to hold almost 20% of their portfolio overseas. Yet Brazil is tightening up on offshore holdings, with individuals now required to report foreign assets and wealth over $100,000 to the Brazilian central bank.

Key Findings

  •  Affluent individuals represent just 1% of the Brazilian population but hold 94% of the country’s liquid assets.
  •  Deposits and mutual funds dominate the retail savings and investments market, accounting for 88% of the market.
  •  Growth in the retail savings market is slowing considerably thanks to considerable economic uncertainty. Deposits are forecast to grow by just 2.9% from 2015 to 2019, compared to 9.4% between 2010 and 2014.
  •  Brazilian HNW investors hold 24% of their assets in alternative, commodity, and property assets, with local hedge funds accounting for the vast majority of this.
  •  The economic situation is leading to notable changes in the tax regime, with capital gains tax and inheritance tax rates increasing, as well as the mooted introduction of a financial transaction tax. Brazil is also introducing a tax amnesty for offshore assets.

Verdict Financial’s “Wealth in Brazil: Sizing the Market Opportunity” analyzes the Brazilian wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets. Specifically the report:Sizes the affluent market (both by number of individuals and value of their liquid assets) using our proprietary datasets.
  •  Analyzes which asset classes are favored by Brazilian investors and how their preferences impact the growth of the overall savings and investments market.
  •  Examines HNW clients’ attitudes towards non-liquid investments such as property and commodities.
  •  Identifies key drivers and booking centers for offshore investments.
Reasons To Buy
  •  Benchmark your share of the Brazilian wealth market against the current market size.
  •  Forecast your future growth prospects using our projections for the market to 2019.
  •  Identify your most promising client segment by analyzing penetration of affluent individuals in Brazil.
  •  Evaluate your HNW proposition by understanding how changing Brazilian tax systems will impact HNW clients.
  •  Review your offshore strategy by learning HNW motivations for offshore investments and their preferred booking centers."

  • Executive Summary
    • The Brazilian wealth market is charting a turbulent course
    • Key findings
    • Critical success factors
  • Sizing and Forecasting the Brazilian Wealth Market
    • The onshore wealth market is highly concentrated at the top end
      • Affluent individuals account for 1.0% of the population
      • The Brazilian wealth market is heavily concentrated, with the affluent holding around 94% of total liquid assets
  • Drivers of Growth in the Brazilian Wealth Market
    • Brazil's retail savings and investment market will suffer in the short term
      • The recession will hamper growth in the retail savings and investment market
      • Growth in the cornerstones of the market will slow
    • Retail deposits will follow GDP and are expected to contract in 2016
      • Interest rates reached double digits in 2015, as did inflation
    • Direct bond holdings are correlated to real GDP growth rates
    • The collapse in the Bovespa's performance will limit growth of mutual funds and equities
      • Direct equity investment is well correlated to the fortunes of the Bovespa
  • HNW Investment Preferences
    • Brazilian HNW individuals allocate 24% of their portfolios into alternative and property assets
      • Brazilian HNW individuals invest heavily in hedge funds
      • Brazilian HNW individuals hold small levels of commodity investments
      • Brazilian property returns have been stellar but are set to fall
    • Brazilian HNW individuals have an increasing appetite for offshore allocation
      • Offshore wealth is most commonly held in the US
      • Local economic and political instability are the biggest drivers for offshore investments
      • Tax is a comparatively limited driver for offshore investments
        • Table Brazil's DTAs as of November 2015
        • Table Brazilian income tax rates, April-December 2015
  • Appendix
    • Abbreviations and acronyms
    • Supplementary data
      • Table Brazil total liquid wealth (Sbn) segmented by affluent category and asset band, 2009-14
      • Table Brazil: total liquid wealth ($bn) segmented by affluent category and asset band, 2015-19f
      • Table Brazil adult population (00s) segmented by affluent category and asset band, 2019-14
      • Table Brazil: adult population (00s) segmented by affluent category and asset band, 2015-19f
    • Definitions
      • Affluent
      • Domicile
      • DTA
      • FATCA
      • HNW
      • Liquid assets
      • Mass affluent
      • Onshore
      • Residency
      • TIEAs
    • Methodology
      • Global Wealth Model methodology
      • Global Retail Investments Analytics methodology
        • Table Brazilian real-us dollar exchange rate, December 31, 2014 and December 31, 2015
      • Verdict Financial's 2015 Global Wealth Managers Survey
    • Bibliography
    • Further reading
    • About Verdict Financial
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report