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Wealth in Belgium: HNW Customers

Wealth in Belgium: HNW Customers


Wealth in Belgium: HNW Customers analyzes the profile of Belgium HNW individuals, from their investments to product demand to sources of wealth. This report is based on our 2014 Global Wealth Managers Survey. The results of the survey are accompanied by best-practice case studies on how to target Belgian HNW individuals where applicable.


  • Understand the major sources of HNW wealth in Belgium and the industries from which it has been amassed.
  • Interpret the investment portfolios of Belgian HNW individuals through detailed asset allocation analysis.
  • Evaluate product and service demand among Belgian HNW individuals from discretionary asset management to art advisory and philanthropy.
  • Analyze the best methods to capture new Belgian HNW clients and how best to maintain communication during the client relationship.
Reasons To Buy
  • How do Belgian HNW individuals amass their wealth?
  • What investments make up an average Belgian HNW investment portfolio?
  • What wealth management products and services are in demand in Belgium?
  • How often do Belgian wealth managers contact their clients through email, social media, and face-to-face meetings?
  • How do Belgian HNW individuals compare to their European peers?
Key Highlights

Belgian HNW individuals have typically amassed their wealth through inheritance and first-generation entrepreneurship. Professional services is the most important industry for wealth creation. Expats are a significant target group in Belgium, representing 16% of the total resident HNW population.

Belgian HNW individuals prefer equity investments over bond holdings. Belgian HNW individuals' share of holdings in equities and bonds exceeds the regional average, whereas the share kept in cash is significantly lower than the regional average.

Demand for planning services is highest in the advisory asset management segment, which is also projected to see the strongest growth in demand. Outside of asset management, tax, inheritance, and financial planning are all in demand, with growth in these services expected to increase further in the next two years.

  • Executive Summary
    • Key findings
    • Critical success factors
  • Introduction
    • Wealth in Belgium: HNW Customers is part of a series of coverage
    • Data is drawn from our 2014 Global Wealth Managers Survey
  • Profiling the Belgian HNW Consumer
    • Sources of wealth
      • First-generation entrepreneurs and inheritors dominate the market
      • Professional services, retail, and manufacturing are the leading generators of Belgian wealth
    • Expats account for a significant proportion of the resident HNW population
      • Expats are most commonly from neighboring countries
  • Understanding Asset Allocation Trends Among Belgian HNW Individuals
    • Broad asset allocation is dominated by equities
      • Equities and bonds account for the bulk of HNW portfolios
      • HNW clients primarily invest in property and equities via funds
      • Equity funds and direct equity investments feature strongly in HNW portfolios
      • Demand for equities is expected to grow in the future
  • Product and Service Demand Among Belgian HNW Individuals
    • Asset management services
      • Demand is strongest for advisory asset management
      • Looking forward, demand for advisory asset management services is expected to see the most pronounced growth
    • Planning services
      • Financial, tax, and inheritance planning are the services most in demand
      • Appetite for all planning services will continue to rise among Belgian HNW individuals
    • Credit products
      • Demand for credit products is fairly moderate compared to the regional average
      • Demand for mortgages is expected to stagnate, while demand for loans is forecast to increase
    • Niche products
      • Demand for philanthropy and art advisory services remains fairly subdued
      • Demand for philanthropy advice will develop the most over the next two years
    • Insurance products
      • Demand for insurance is limited
  • Customer Acquisition and Communication
    • Client acquisition
      • Organized client events and internal referrals from retail banks are key avenues for client acquisition
    • Client communication
      • Websites and secure email are the most frequently used channels of communication
      • Belgian wealth managers use social media as a communication tool more often than the rest of the region
      • Access to mobile services leaves room for improvement
  • Appendix
    • Abbreviations and acronyms
    • Definitions
      • Affluent
      • Mass affluent
      • HNW
      • Liquid assets
    • Methodology
      • Verdict Financial's 2014 Global Wealth Managers Survey
    • Secondary sources
    • Further reading

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