UK Value Clothing Market 2016-2021

UK Value Clothing Market 2016-2021


The UK value clothing market will grow by £3.2bn in the five years to 2021 – equating to 23.6% growth on 2016, with menswear driving the market and outperforming womenswear. As male interest in fashion and personal appearance builds and retailers are starting to respond to male consumers’ growing demands for more choice, style, and newness

Key Findings

  •  The value menswear market is forecast to grow by 29.2% over the next five years, fuelling growth in the value sector and outperforming the value womenswear market.
  •  Market leader Primark’s share is expected to fall in 2016 following more than 15 years of growth.
  •  Value clothing sales at the grocers will continue to be impacted by weak food & grocery footfall, with value clothing share forecast to fall back in 2016. Online experiences for clothing shoppers remains an afterthought for the grocers, with little investment in shopping experience driving shoppers to visit websites of midmarket rivals.
  •   42.7% of value shoppers buy clothing at least once a month from value retailers, compared to 36.4% of all clothing shoppers shopping the clothing sector at least once a month, indicating that value shoppers are more impulse driven.
  •  The online channel will account for 11.5% of the UK value clothing market, compared to 22.5% for the total UK clothing & footwear market in 2016 indicating how far behind the value clothing retailers are in terms of online maturity – unaided by Primark’s notable online absence.

The Value Clothing Market report offers a comprehensive insight into the value clothing and accessories market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021.

It provides in-depth analysis of the following:
  •  The Hot Issues
  •  What People Buy
  •  Where People Shop
  •  How People Shop
  •  Why People Shop
Reasons To Buy
  •  Utilise the detailed data and insight on the market to help form an effective growth strategy across menswear, womenswear, childrenswear and accessories
  •  Understand how consumers trading up will threaten footfall and volumes at value clothing retailers
  •  Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics
  •  Learn how men’s growing demand for fashion will boost spend in the sector, and how retailers should respond
  •  Understand the opportunities in the market by learning who shops for value clothing and how frequently they shop, and what drives their store selection.

  • The hot issues
    • Market drivers in clothing
    • Main issues in value clothing
    • Strategies for success
  • What people buy
    • Headlines
    • The sector at a glance
      • Table The sector at a glance
    • Sector in context
    • Overall sector size
    • Overall sector growth
    • Category growth in value clothing
    • Category dynamics: Womenswear
    • Category dynamics: Menswear
    • Category dynamics: Childrenswear
    • Category dynamics: Accessories
    • Spend per head on value clothing
      • Table Spend per head and per age group
  • Where people shop
    • Headlines
    • Channels of distribution
      • Table Channel split for value clothing over time
    • Market shares
      • Table Five year market share changes
    • Key metrics
      • Table Comparative metrics for leading retailers
    • Visited retailers
    • Retailer profiles
    • Competitive dynamics
      • Table Competitor overlaps
  • How people shop
    • Highlights
    • Who shops and where they are located
    • Which categories they buy
      • Table Consumers who shopped categories in last 12 months
    • Online dynamics
    • Channels used by consumers
      • Table Channel usage by demographics
    • Frequency of shopping
  • Why people shop
    • Headlines
    • Shopper attitudes
    • What's important
      • Table What drives store selection by retailer
      • Table What drives store selection by demographic
  • Methodology
    • What is included
    • Market sizing

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook