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Retailing in Thailand– Market Summary & Forecasts

Retailing in Thailand– Market Summary & Forecasts


The Thai retail market recorded a CAGR of 3.2% over the past five years despite economy slowdown and political instability. It is expected to grow at a CAGR of 3.7% in 2015-2020 driven by increasing consumer spending, rising tourism, and a growing middle-income population. In addition, the Thai government has included boosting consumer spending among its main economic policies will support the growth retail market in the country. On the other hand, growing internet and smartphone penetration coupled with high interests among the youngsters to shop online is expected to fuel the retail sales through online channel. Rising international tourist arrivals will ensure a good platform for duty free operators. To capitalize on this opportunity duty free retailers are opening downtown duty free stores across popular tourist destinations such as Bangkok and Phuket.

Key Findings

  • Thailand’s silver shoppers creating new opportunities for retailers
  • Food and Grocery accounts for a major share of the country’s total retail sales
  • Luxury mall development will attract high spending
  • Rising tourist arrivals spurs retail sales growth in Thailand
  • Mobile commerce to boost online retail sales in Thailand
  • Thai government introduces a new e-payment system to become a cashless society
  • Music, video and entertainment software is the fastest growing category

Retailing in Thailand– Market Summary & Forecasts, 2015–2020 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Thailand retail environment. In addition, it analyzes the key consumer trends influencing Thailand retail industry.

The report also offers:
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  • Gain comprehensive knowledge on 26 products across 12 product sectors in Thailand retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020
  • Analysis of key international and domestic players operating in Thailand retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A growing economy offers new opportunities to retailers
      • New government economic policies to stimulate the retail market
      • Higher savings rate will slowdown consumer spending
      • Services sector expanding its share of employment
      • Inflation
      • Rise in consumption expenditure a positive sign for retailers
      • Increasing urbanization offers growth opportunities for retailers
    • An aging population will affect the country's economic growth
  • Thai Shoppers
    • Mobile commerce to boost online retail sales in Thailand
    • Thailand's elderly shoppers offer new opportunities for retailers
    • Luxury mall development will attract high spending
    • Rising tourist arrivals spurs retail sales growth in Thailand
  • Doing Business in Thailand
    • Summary
      • Bureaucracy
      • Business culture
      • Geography
      • Infrastructure and logistics
    • Latest business reforms in Thailand
    • Thai Government introduces a new e-payment system to become a cashless society
    • DHL launched its e-commerce delivery service targeting SMEs and the flourishing Thai e-commerce market
  • Internet & Technology
    • Internet penetration is growing stronger
    • Fixed broadband in not fully developed yet in Thailand
    • High smartphone penetration set to boost m-commerce.
      • Use of social media through smartphones on the rise, providing an opportunity for retailers
    • Technology Trends
      • To encourage digital shopping in non-metros Tesco Lotus launched Lazada kiosks
      • Retailers are launching online shopping services via social media applications
  • Retail Topline
    • Total Retail
      • Online Sales & Growth
    • Summary of product sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of channels
      • Spend per Channel
      • Online Penetration of Key Product Sectors
  • Retail - Product Sectors
    • Product Sector Analysis
      • Clothing
        • Table Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2010-2015
        • Table Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2015-2020
      • Footwear
        • Table Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2010-2015
        • Table Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2015-2020
      • Books, News, and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video, and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches, and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in Thailand
    • Table Major International Retailers in Thailand
    • Clothing
      • Table Key Clothing Retailers in Thailand
    • Footwear
      • Table Key Footwear Retailers in Thailand
    • Books, News and Stationery
      • Table Key Books, News and Stationery Retailers in Thailand
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in Thailand
    • Food and Grocery
      • Table Key Food and Grocery Retailers in Thailand
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Thailand
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in Thailand
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in Thailand
    • Music, Video and Entertainment Software
      • Table Key Music, Video and Entertainment Retailers in Thailand
    • Sports and Leisure Equipment
      • Table Key Sports & Leisure equipment Retailers in Thailand
    • Jewelry, Watches and Accessories
      • Table Key Jewelry, watches and accessories Retailers in Thailand
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in Thailand
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Thailand Exchange Rate THB-USD (Annual Average), 2010-2015
        • Table Thailand Exchange Rate THB-USD (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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