Market Research Logo

Personal Care Electricals

Personal Care Electricals

Summary

In 2016, the PCE market has seen steady, but not significant, growth of 2.4%. The hair-styling market is driving growth in 2016, with an increase of 4.4% this year. The PCE market is defined by replacement purchases, gifting during retail occasions, and innovation; a new product to market will generate category growth in any given year. When innovation is lacking, market growth suffers. Over the next five years, electric toothbrushes will gain category share of this market, taking 32.1% of the PCE market in 2021, and will drive overall market growth.

Key Findings

  • The PCE market is largely defined by product innovation. Consumers purchase PCE products for three primary reasons: to replace an old worn product, to buy as a gift or because there is something new on the market. When a new product launch, such as the Babyliss Curl Secret styler or the Dyson hairdryer, the market spikes.
  • The PCE market is brand-led with consumers after the latest must-have brand or model; only a small percentage of consumers purchase retailer own-brand products (4.8%).
  • The majority of consumers still purchase PCE items through physical stores rather than online, though only by a slim margin. Verdict anticipates this to be short lived, as more consumers choose to purchase PCE items online over the next two to three years.
Synopsis

Personal Care Electricals 2016 is part of Verdict Retail’s Home Retail Series, which provides expert insight into the personal care electricals market, with value and volume forecasts to 2021. The report provides quantitative and qualitative insight into the UK market, analysing key trends in the market based on Verdict Retail’s consumer data.

The report provides in-depth analysis of the following:
  • Key issues and success strategies within the personal care electricals market in the UK
  • Market size and forecast: a look at the total market size and forecast for the UK personal care electricals market
  • Retailer profiles: a detailed look at the dominant players including market shares and outlooks
  • Consumer data: a detailed look at what, how and where people are buying personal care electrical products
Personal Care Electricals 2016 is part of Verdict Retail’s Home Retail Series, which provides expert insight into the personal care electricals market, with value and volume forecasts to 2021. The report provides quantitative and qualitative insight into the UK market, analysing key trends in the market based on Verdict Retail’s consumer data.

The report provides in-depth analysis of the following:
  • Key issues and success strategies within the personal care electricals market in the UK
  • Market size and forecast: a look at the total market size and forecast for the UK personal care electricals market
  • Retailer profiles: a detailed look at the dominant players including market shares and outlooks
  • Consumer data: a detailed look at what, how and where people are buying personal care electrical products
Personal Care Electricals 2016 is part of Verdict Retail’s Home Retail Series, which provides expert insight into the personal care electricals market, with value and volume forecasts to 2021. The report provides quantitative and qualitative insight into the UK market, analysing key trends in the market based on Verdict Retail’s consumer data.

The report provides in-depth analysis of the following:
  • Key issues and success strategies within the personal care electricals market in the UK
  • Market size and forecast: a look at the total market size and forecast for the UK personal care electricals market
  • Retailer profiles: a detailed look at the dominant players including market shares and outlooks
  • Consumer data: a detailed look at what, how and where people are buying personal care electrical products
Reasons To Buy
  • This HRS report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the personal care electricals market based on insights from Verdict’s bespoke consumer survey and analyst insight.
  • The report is designed for an executive-level audience, boasting presentation-ready material.
  • The broad but detailed perspective will help manufacturers and retailers understand the opportunities within the personal care electricals market.


  • DEFINITIONS
  • OVERALL SUMMARY
  • ISSUES AND STRATEGIES
    • STRATEGIES FOR SUCCESS
    • KEY ISSUES
  • THE MARKET
    • HEADLINES
    • MARKET SIZE & GROWTH - TOTAL MARKET
    • MARKET SIZE & GROWTH - TOTAL EXCL. ELECTRIC TOOTHBRUSHES
    • MARKET SIZE & GROWTH - SHAVERS AND MALE GROOMING
    • MARKET SIZE & GROWTH - HAIR DRYERS
    • MARKET SIZE & GROWTH - HAIR STYLERS
    • MARKET SIZE & GROWTH - BEAUTY
    • MARKET SIZE & GROWTH - ELECTRIC TOOTHBRUSHES
    • CATEGORY GROWTH & SIZE: 2016-2018
      • Table CATEGORY GROWTH & SIZE: 2016-2018
    • ONLINE SALES PENETRATION
    • CHANNELS OF DISTRIBUTION
      • Table CHANNELS OF DISTRIBUTION
  • THE RETAILERS
    • HEADLINES
    • RETAILER SHARES
    • RETAILER PROSPECTS
    • KEY COMPARATIVES
      • Table KEY COMPARATIVES
    • BOOTS
    • AMAZON
    • ARGOS
    • TESCO
    • ASDA
    • OTHER RETAILERS
  • THE CONSUMER
    • HEADLINES
    • BACKGROUND
    • WHO
    • WHAT
      • Table REASONS CONSUMERS TRY BEFORE BUYING - ALL CONSUMERS
      • Table DETAILED PENETRATION BY PRODUCT - SUB-CATEGORIES - PERSONAL CARE ELECTRICALS
      • Table TOP BRANDS USED BY SUB-CATEGORY
    • WHY
      • Table PURCHASE MOTIVATION
    • WHERE
      • Table RETAILER USAGE
      • Table CONSIDERED AND USED RETAILERS
      • Table RETAILER CHOICE BY DEMOGRAPHIC
      • Table DRIVERS OF STORE CHOICE BY RETAILER
      • Table ONLINE ORDER FULFILMENT
  • FURTHER DETAILS
    • METHODOLOGY
    • MARKET SIZING - A FOUR STAGE APPROACH
    • MARKET SIZING - A WORKED EXAMPLE

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report