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Major Kitchen Appliances

Major Kitchen Appliances

Summary

  • The Major Kitchen Appliances market will feel the impact of Brexit induced consumer reluctance to spend on big ticket items, resulting in a period of sales decline. Price inflation will kick in as hedging runs out and supply chain costs increase on the back of currency fluctuations.
  • Online pureplays continue to threaten more mature multichannel retailers, utilizing lower supply chain costs to provide highly competitive prices and investing in attractive fulfillment capabilities to entice shoppers away rivals.
Key Findings
  • Retailers should focus on improving instore displays in what is typically a visually unexciting market, using mock kitchen setups instore to give consumers a clearer picture of how appliances would look at home.
  • While the full impact of Brexit remains to be seen, economic uncertainty will reduce the propensity for people to purchase a new house. Verdict data found over half of consumers consider price the most important factor in retailer choice, therefore to stimulate spend during a period of low demand retailers must invest strategically in price reductions and promotions.
  • While Verdict forecasts a decline in the major kitchen appliances market, this will be short lived. As the economy begins to recover from 2019, those people who were unable to make big-ticket purchases will need to replace existing appliances, releasing pent up demand and supporting stronger volume growth.
Synopsis

The Major Kitchen Appliances report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021.

It provides in-depth analysis of the following:
  • The key issues
  • Market, retailer and consumer headlines
  • Market sizes and predictions for growth
  • In-depth profiles of the key retailers
  • Where people shop
  • Why people shop
  • Average spend at a product category level
  • Channel usage research and payment
Reasons To Buy
  • Utilize our five year forecasts to 2021 for individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.
  • Identify the major brands and manufacturers in the major kitchen appliances market and utilize our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and a strategic advantage.
  • Recognize which consumers to target and how to drive spend from them by utilizing our shopper penetration data and understanding what influences their retailer selection and spending motivations.
  • Understand how the online channel can be better utilized to sell major kitchen appliances by using our online penetration and expenditure forecasts and analysis on channels and online fulfillment.


  • DEFINITIONS
  • OVERALL SUMMARY
  • ISSUES AND STRATEGIES
    • STRATEGIES FOR SUCCESS
    • KEY ISSUES
  • THE MARKET
    • HEADLINES
    • MARKET SIZE & GROWTH - TOTAL MARKET
    • MARKET SIZE & GROWTH - FREESTANDING KITCHEN APPLIANCES
    • MARKET SIZE & GROWTH - BUILT IN KITCHEN APPLIANCES
    • MARKET SIZE & GROWTH - COOKING
    • MARKET SIZE & GROWTH - LAUNDRY
    • MARKET SIZE & GROWTH - REFRIGERATION
    • MARKET SIZE & GROWTH - DISHWASHING
    • CATEGORY GROWTH & SIZE: 2016-2021
      • Table CATEGORY GROWTH & SIZE: 2016-2021
    • ONLINE SALES PENETRATION
    • CHANNELS OF DISTRIBUTION
      • Table CHANNELS OF DISTRIBUTION
  • THE RETAILERS
    • HEADLINES
    • RETAILER SHARES
    • RETAILER PROSPECTS
    • KEY COMPARATIVES
      • Table KEY COMPARATIVES
    • ARGOS
    • CURRYS (DIXONS CARPHONE)
    • JOHN LEWIS
    • TESCO
    • AO.com
    • OTHER RETAILERS AND MANUFACTURERS
  • THE CONSUMER
    • HEADLINES
    • WHO
      • Table PENETRATION AND PROFILES - OVERALL MAJOR KITCHEN APPLIANCES
      • Table AVERAGE SPEND BY PRODUCT SUBCATEGORY - MAJOR KITCHEN APPLIANCES
      • Table DETAILED AVERAGE SPEND BY PRODUCT - MAJOR KITCHEN APPLIANCE
    • WHY
      • Table PURCHASE MOTIVATION - OVERALL MAJOR KITCHEN APPLIANCES
      • Table REPLACEMENT CYCLE - OVERALL MAJOR KITCHEN APPLIANCES
    • BACKGROUND
    • WHERE
      • Table RETAILER USAGE BY SEGMENT - OVERALL DOMESTIC APPLIANCES
      • Table CONVERSION RATES - ALL CONSUMERS
      • Table CONVERSION RATES - ALL CONSUMERS
      • Table CHANNEL USAGE- RESEARCH/ BROWSING - MAJOR KITCHEN APPLIANCES SUB-CATEGORIES
      • Table CHANNEL USAGE- PAYMENT - MAJOR KITCHEN APPLIANCES SUB-CATEGORIES
  • FURTHER DETAILS
    • METHODOLOGY
    • MARKET SIZING - A FOUR STAGE APPROACH
    • MARKET SIZING - A WORKED EXAMPLE

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