Market Research Logo

Insurance Competitor Profile: RSA

Insurance Competitor Profile: RSA


RSA Group is the second largest commercial lines insurer in the UK. It also operates across personal lines via its More Th>n and echoice brands. It has a presence in 33 countries worldwide as well as a large network of partners through which it distributes its products.


  • Examine RSA's organizational structure and how it operates across the commercial and personal insurance segments.
  • Identify RSA's strengths and weaknesses, as well as the opportunities and threats it is facing.
  • Assess RSA's financial performance and understand how its results are being achieved.
Reasons To Buy
  • How does RSA compete in the UK personal and commercial insurance markets?
  • What are its strengths and weaknesses?
  • What opportunities and challenges does a global insurer such as RSA face?
Key Highlights

RSA controls three distinct brands in the UK and caters for multiple insurance segments. It distributes its cover directly, through intermediaries and brokers, and also via affinity partners.

The RSA brand name is used exclusively in the commercial lines market. The company has specialist expertise in sectors such as marine, construction, and renewable energy.

The group is exiting markets where its results are failing to meet expectations in order to focus on its core segments and high-growth regions.

  • Operations
    • RSA: About
    • RSA: History
    • RSA: UK operations
  • Strategy
    • RSA: Strategy
    • RSA: Commercial lines
    • RSA: Personal Lines
    • RSA: Partnerships
    • RSA: Advertising expenditure
    • RSA: International operations
    • RSA: Recent developments
  • Performance
    • RSA: Performance: commercial lines
    • RSA: Performance: personal lines
    • RSA: Financial performance
      • Table RSA describes 2013 as "difficult" and "disappointing"
    • RSA: 2013 performance against peers
      • Table Total general insurance
      • Table Total personal insurance
      • Table Total commercial insurance
  • SWOT Analysis
    • RSA: Strengths
    • RSA: Weaknesses
    • RSA: Opportunities
    • RSA: Threats
  • Appendix
    • Appendix: Abbreviations, methodology, and further reading
    • Appendix: Secondary sources and further reading

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report