Market Research Logo

Homewares in the UK | Verdict Sector Report

Homewares in the UK | Verdict Sector Report

Summary

UK homewares expenditure is set for a period of sustained growth, driven by the accelerated recovery of the economy and the housing market. In this report we take a look at how this growth is distributed by channel and sub sector, together with analysis of the implications of these forecasts for retailers.

Key Findings

  • Use our market share and channels of distribution to find out which retailers and channels pose the biggest threat
  • Identify the market growth drivers and inhibitors and implement our strategies to improve sales and maximize opportunities in the homewares sector
Summary

Value for money will remain important. Price remains the key driver of loyalty in the market meaning retailers must continue to provide value ranges. However the economic recovery will support the addition of more premium products

Homewares specialists regained the position of largest channel in 2014. This was driven by specialists such as Dunelm, The Range and The White Company. However, the success of homewares specialists will not eclipse the channel's previous highest share of 20.1% achieved back in 2004 during this period.

Grocers are forecast to achieve a 2.4 percentage point increase in channel share between 2010 and 2015e as they continue to increase the range of homewares they offer. They have successfully taken advantage of the increased demand for homewares products by increasing space and improving product quality.

Reasons To Buy
  • What is the homewares market size and how will it develop over the next five years? What is driving and inhibiting consumer spend?
  • Which channels have performed the best, and which channels have seen their share of the market decline?
  • How will the specialists perform against the grocers and general merchandisers in the next five years? How will the department stores compete?


  • Outlook
    • Overview
    • Main Conclusions
  • Recommendations
    • Overview
    • Retailer Strategies
      • Communicate value for money
      • Drive spend by tailoring strategies to targeted demographic groups and regional variations
      • Maximise spend per head by targeting shoppers' room preferences by age group
      • Retailer recommendations
      • Maximise online opportunities
      • Drive impulse purchases via fashion and seasonal ranges
  • Market Size
    • Overview
    • Definition
      • Table Homewares market definition, 2015
    • Expenditure
      • Market drivers and inhibitors
      • Expenditure reaches new peak level in 2015
      • Housing market boom in 2013 and 2014 supports expenditure growth recovery
        • Table Homewares expenditure sources of growth, 2005-15e
      • Expenditure fuelled by leading players
      • Discounters drive homewares volume growth
    • Sub-Sector Expenditure
      • Textiles has the steepest decline, but recovers quicker than hardware
      • Household hardware and lighting
        • Table Household hardware and lighting expenditure, 2005-15e
      • Textiles and soft furnishings
        • Table Textiles and soft furnishings expenditure, 2005-15e
      • Sub-sector breakdown
        • Table Homewares category trends (£m), 2010, 2014 and 2015e
    • Age Segmentation
    • Spend per Head
      • Homewares
      • Textiles and soft furnishings
      • Household hardware and lighting
    • Online Expenditure
  • Market Forecast
    • Overview
    • Definitions
      • Table Homewares products definitions, 2015
    • Summary
      • Key findings
      • Strategies for success
    • Homewares Expenditure Forecasts
      • Key findings
      • Volume growth drives expenditure increase
        • Table 10 Homewares expenditure, inflation, volume and value, 2015e-20e
    • Homewares Subsector Performance
      • Spend on more expensive items increases toward latter half of five year period to 2020
      • Household hardware and lighting
        • Table Household hardware and lighting expenditure, inflation, volume, value and share of sector, 2015e-20e
      • Non-electric kitchen utensils
        • Table Non-electric kitchen utensils expenditure, value and share of sector, 2015e-20e
      • Glassware, crockery, cutlery and silverware
        • Table Glassware, crockery, cutlery and silverware expenditure, value and share of sector, 2015e-20e
      • Lighting
        • Table Lighting expenditure, value and share of sector, 2015e-20e
      • Miscellaneous household items
        • Table Miscellaneous household items expenditure, value and share of sector, 2015e-20e
      • Textiles and soft furnishings
        • Table Textiles and soft furnishings expenditure, inflation, volume and value and share of sector, 2015e-20e
      • Bedding
        • Table Bedding expenditure, value and share of sector, 2015e-20e
      • Bed linen
        • Table Bed linen expenditure, value and share of sector, 2015e-20e
      • Furnishing fabrics and curtains
        • Table Furnishing fabrics and curtains expenditure, value and share of sector, 2015e-20e
      • Bathroom and table linen
        • Table Bathroom and table linen expenditure, value and share of sector, 2015e-20e
      • Other household textiles
        • Table Other household textiles expenditure, value and share of sector, 2015e-20e
    • Age Segmentation
    • Spend per Head
      • Homewares
      • Homewares spend per head by age
      • Textiles and soft furnishings
      • Household hardware and lighting
    • Online Expenditure
      • Online spend grows by 47.5% to 2020
    • Homewares Quarterly Expenditure Forecasts
      • 2015
      • 2016/17
      • Homewares
        • Table Homewares expenditure (£m) and growth (%), quarterly, Q1 2013 to Q4 2017e
      • Textiles and soft furnishings
        • Table Textiles and soft furnishings expenditure (£m) and growth (%), quarterly Q1 2013 to Q4 2017e
      • Household hardware and lighting
        • Table Household hardware and lighting expenditure (£m) and growth (%), quarterly, Q1 2013 to Q4 2017e
  • Channel Shares
    • Overview
    • Channels of Distribution
      • Table UK homewares channels of distribution expenditure (£m) and share (%), 2014, 2015e and 2020e
    • Online and Offline Homewares Expenditure
  • Market Shares
    • Overview
    • Dunelm and John Lewis Grow Market Share
      • Table Top 10 UK homewares market shares (%), 2010-15e
    • Key Operating Statistics
      • Table UK homewares top 10 key operating statistics, 2015
      • Table UK homewares top 10 store portfolios, 2015
  • Sector Trends
    • Overview
    • Online Opportunities must be Maximised
      • Online offers significant opportunities
      • Retailers can engage more effectively with potential customers via social media
    • Homewares Room Preferences
      • Bedroom
        • Table Top 10 retailers shoppers considered using for bedroom purchases, by age (%), 2015
        • Table Top 10 retailers shoppers considered using for bedroom purchases, by age (%), 2015
      • Living room
        • Table Top 10 retailers shoppers considered using for living room purchases, by age (%), 2015
        • Table Top 10 retailers shoppers considered using for living room purchases, by age (%), 2015
      • Kitchen
        • Table Top 10 retailers shoppers considered using for kitchen purchases, by age (%), 2015
        • Table Top 10 retailers shoppers considered using for kitchen purchases, by age (%), 2015
    • Homewares Shopper Profile and Spending Habits
      • Homewares profile
      • Shopping habits
      • Spending habits
      • Gifting
      • Impulse versus planned purchases
  • Methodology
    • Methodology: Outlook
      • Market size
      • Market shares
      • Sales density calculation
    • Methodology: Market Size
      • Market size
      • Market shares
    • Methodology: Market Forecast
    • Methodology: Channel Shares
    • Methodology: Market Shares
      • Market size
      • Market shares
      • Sales density calculation
    • Methodology: Sector Trends
      • Market size
      • Market shares
  • Appendix
    • Market Size
    • Market Forecast
      • Definitions
    • About Verdict Retail
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report