Market Research Logo

Home Retail Series: Window Dressings

Home Retail Series: Window Dressings

Summary

The UK window dressings market is forecast to slow to 1.4% growth in 2016, underperforming the homewares sector, due to weakening consumer confidence, a slower housing market in H2 and economic instability following the Brexit vote, with shoppers delaying larger ticket homewares purchases, such as curtains and shutters.

Key Findings

  • Dunelm is the dominant leader of the window dressings market, exploiting its specialist credentials to hold significant destination appeal in the category. With made to measure a key focus for the retailer, as well as remaining price competitive, we expect its share to continue to grow.
  • Stores remain a crucial part of the researching and browsing process, with 33.0% of blinds shoppers and 37.5% of curtains shoppers utilizing physical outlets before purchasing. Showcasing many options in stores via samples, product displays and room sets is important to help shoppers to narrow down product choices.
  • 46.3% of window dressings shoppers purchased the category to buy into a new look, design or fashion trend, indicating that there is a strong appetite for more stylish and fashionable window dressings, with shoppers keen to keep up with trends.
Synopsis

Window Dressings 2016 is part of Verdict Retail’s Home Retail Series of reports, which provides expert insight into the UK window dressings market, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the UK market, analyzing key trends in the market based consumer data from Verdict Retail’s survey. It provides in-depth analysis of the following: key issues and strategies for success, market size and forecast, retailer profiles including a detailed look at the dominant players including market shares, customer data and future outlook, and consumer data including a detailed look at what, how and where people are buying window dressings products.

Reasons To Buy
  • Identify which consumers to target and how to drive spend from them by utilizing our shopper penetration data and understanding what influences their retailer selection and spending motivations
  • Using our five year forecasts to 2021, understand which subcategories are the fastest performing to ensure more focus and investment in these winning product areas
  • Understand how the online channel can be better utilized to sell window dressings items by using our online penetration and expenditure forecasts and analysis on channels and online fulfillment


  • DEFINITIONS
  • OVERALL SUMMARY
  • ISSUES AND STRATEGIES
    • STRATEGIES FOR SUCCESS
    • KEY ISSUES
  • THE MARKET
    • HEADLINES
    • MARKET SIZE & GROWTH – OVERALL WINDOW DRESSINGS SECTOR
    • MARKET SIZE & GROWTH – READYMADE CURTAINS
    • MARKET SIZE & GROWTH – MADE TO MEASURE CURTAINS
    • MARKET SIZE & GROWTH – READYMADE BLINDS
    • MARKET SIZE & GROWTH – MADE TO MEASURE BLINDS
    • MARKET SIZE & GROWTH – SHUTTERS
    • MARKET SIZE & GROWTH – NETS AND VOILES
    • MARKET SIZE & GROWTH – ACCESSORIES
    • CATEGORY GROWTH & SIZE: 2016-18
      • Table CATEGORY GROWTH & SIZE: 2016-18
    • ONLINE SALES PENETRATION
    • CHANNELS OF DISTRIBUTION
      • Table CHANNELS OF DISTRIBUTION
  • THE RETAILERS
    • HEADLINES
    • RETAILER SHARES
    • RETAILER PROSPECTS
    • KEY COMPARATIVES
      • Table KEY COMPARATIVES
    • ARGOS
    • B&Q
    • DUNELM
    • HOMEBASE (BUNNINGS)
    • JOHN LEWIS
    • WILKO
    • OTHER RETAILERS
  • THE CONSUMER
    • HEADLINES
    • BACKGROUND
    • WHO
    • WHAT
      • Table PRODUCT DETAILS - CURTAINS (READYMADE AND MADE TO MEASURE)
      • Table PRODUCT DETAILS - BLINDS (READYMADE AND MADE TO MEASURE)
      • Table PRODUCT DETAILS – SHUTTER
      • Table PRODUCT DETAILS – ACCESSORIES
    • WHY
      • Table PURCHASE MOTIVATION - WINDOW DRESSINGS
    • WHERE
      • Table RETAILER USAGE BY SEGMENT - WINDOW DRESSINGS
      • Table CONVERSION RATES - GENERAL USE AND CONSIDERATION
      • Table RETAILER USAGE - WINDOW DRESSINGS SUBCATEGORIES
      • Table DRIVERS OF STORE CHOICE: BY RETAILER - WINDOW DRESSINGS
      • Table FULFILMENT - WINDOW DRESSINGS
  • FURTHER DETAILS
    • METHODOLOGY
    • MARKET SIZING – A FOUR STAGE APPROACH
    • MARKET SIZING – A WORKED EXAMPLE

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report