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Home and Garden Products Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Home and Garden Products Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Summary

The retail market for home and garden products recorded sales of PLN19.7 billion in 2015 and will reach PLN25.6 billion by 2020, registering a CAGR of 5.37% in 2015–2020. Increasing demand for housing, coupled with changing consumer lifestyles and wanting to furnish the houses with opulent products, is expected to drive growth over the forecast period.

Key Findings

  • Specialist retailers remain as the main retail channel in this sector.
  • Home improvement and gardening retailers, and home furniture and homeware retailers, dominate the market with a combined share of 72% of the sales in 2015.
  • Urbanization and rising per capita income, coupled with improving consumption patterns, are expected to drive per capita spending on home and garden products
Synopsis

“Home and Garden Products Retailing in Poland – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?
  • A thorough analysis of consumer trends changing economic and population factors
  • Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020
  • Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
  • An overview of key home and garden products retailers operating across Poland and their presence across distribution channels
Reasons To Buy
  • Gain a comprehensive knowledge on home and garden products sector in the Poland retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
  • Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
  • Analysis of key international and domestic players operating in the home and garden products market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A growing economy offers new opportunities to retailers
      • Retail sales recorded healthy growth despite recession
      • Savings increased among Poles post-recession
      • Services sector continues to be the major sector for employment
      • Inflation levels declined to the lowest in the decade
      • Rise in consumption expenditure a positive sign for retailers
      • Increasing urbanization offers growth opportunities for retailers
    • Shrinking population impacts the labor force in the country
  • Poland Shoppers
    • Online shopping entices value conscious Poles
    • The luxury sector is gaining momentum with growing number of affluents
    • Private Labels and discount stores continue to increase
  • Doing Business in Poland
    • Summary
      • Bureaucracy
      • Infrastructure and logistics
    • Latest business reforms in Poland
    • Business culture
  • Retail – Product Sectors
    • Product Sector Analysis
      • Home and Garden Products
    • Home and Garden Products Category Overview
      • Home and Garden Products by Channel
        • Table Poland Home and Garden Products Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Home and Garden Products Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010–2020
      • Home and Garden Products by Category
        • Table Poland Home and Garden Products Retail Sales (PLN mn), by Category, 2010–2015
        • Table Poland Home and Garden Products Retail Sales Forecast (PLN mn), by Category 2015–2020
        • Table Poland Home and Garden Products Retail Sales (US$ mn), by Category, 2010–2015
        • Table Poland Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Home and Garden Products Retail Segmentation (% value), by Category, 2010–2020
    • Home and Garden Products Category Analysis
      • Gardening and Outdoor Living
        • Table Poland Gardening and Outdoor Living Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Gardening and Outdoor Living Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010–2020
      • Home Improvement
        • Table Poland Home Improvement Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Home Improvement Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Home Improvement Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Home Improvement Retail Segmentation, by Channel Group, 2010–2020
      • Homewares
        • Table Poland Homewares Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Homewares Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Homewares Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Homewares Retail Segmentation, by Channel Group, 2010–2020
    • Major Retailers
      • Home and Garden Products
        • Table Key Home and Garden Products Retailers in Poland
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016–2020
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2010–2015
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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