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Home and Garden Products Retailing in China – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Home and Garden Products Retailing in China – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Summary

The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period. The expanding middle class and their aspiration for a better lifestyle will encourage them to invest more in home and garden products. Per capita spending is likely to grow at a CAGR of 12.8% by 2020. Home and garden products constitute a market share of 6.1% of total retail sales in 2015.

Key Findings

  • The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth
  • Online spending on home and garden products in China is expected to reach CNY299.7 billion in 2020, growing at a CAGR of 29.87% between 2015 and 2020
Synopsis

“Home and Garden Products Retailing in China – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?
  • A thorough analysis of consumer trends changing economic and population factors
  • Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020
  • Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
  • An overview of key home and garden products retailers operating across China and their presence across distribution channels
Reasons To Buy
  • Gain a comprehensive knowledge on home and garden products sector in the China retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
  • Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
  • Analysis of key international and domestic players operating in the home and garden products market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A steady economy with major growth potential for retailers
      • China's economy is increasing despite a declining growth rate
      • Savings are always a top priority for Chinese
      • Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
      • Inflation rate remains as a major concern
      • Household consumption trebles driving spending power
    • Large population with growing prosperity makes China a big attraction for retail
  • Chinese Shoppers
    • From functional to emotional
    • More opportunity for niche brands and mass market retailers
    • Shopping - a leisure activity
    • Two major events drive retail spend in China
    • High adoption of smartphones and tablets for shopping
    • Counterfeiting forces consumers to trade up to premium for quality assurance
    • Tourism /travel increases awareness of international brands
      • China remains as the second largest Duty Free market in 2020
  • Doing business in China
    • Summary
    • Anti-corruption crackdown requires careful handling for foreign businesses
    • Complex licensing procedures a hindrance for foreign retailers
    • Favourable tax structure to encourage domestic and foreign investments
    • Impact of government regulations on the luxury market
      • Table Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Retail - Product Sectors
    • Product Sector Analysis
      • Home and Garden Products
    • Home and Garden Products Category Overview
      • Home and Garden Products by Channel
        • Table China Home and Garden Products Retail Sales (CNY bn), by Channel Group, 2010-2015
        • Table China Home and Garden Products Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
        • Table China Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table China Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
      • Home and Garden Products by Category
        • Table China Home and Garden Products Retail Sales (CNY bn), by Category, 2010-2015
        • Table China Home and Garden Products Retail Sales Forecast (CNY bn), by Category 2015-2020
        • Table China Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
        • Table China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table China Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
    • Home and Garden Products Category Analysis
      • Gardening and Outdoor Living
        • Table China Gardening and Outdoor Living Retail Sales (CNY bn), by Channel Group, 2010-2015
        • Table China Gardening and Outdoor Living Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
        • Table China Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table China Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table China Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
      • Home Improvement
        • Table China Home Improvement Retail Sales (CNY bn), by Channel Group, 2010-2015
        • Table China Home Improvement Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
        • Table China Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table China Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table China Home Improvement Retail Segmentation, by Channel Group, 2010-2020
      • Homewares
        • Table China Homewares Retail Sales (CNY bn), by Channel Group, 2010-2015
        • Table China Homewares Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
        • Table China Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table China Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table China Homewares Retail Segmentation, by Channel Group, 2010-2020
    • Major Retailers
      • Home and Garden Products
        • Table Key Home and Garden Products Retailers in China
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
        • Table China Exchange Rate CNY-USD (Annual Average), 2010-2015
        • Table China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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