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Home and Garden Products Retailing in Brazil – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Home and Garden Products Retailing in Brazil – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Summary

“Home and Garden Products Retailing in Brazil – Market Summary & Forecasts” report provides a detailed analysis of retail sales from 2010 to 2020 across key channels in Brazil.

Key Findings

  •  Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
  •  Brazilian retail sales to reach BRL1,811 billion by 2020
  •  Brazil’s decreasing housing deficit, along with the growing number of households, complement the growth of home and garden specialist retailers
  •  The retail market for home and garden products in Brazil is estimated to grow at a CAGR of 5.06% over the forecast period
  •  The propensity to spend on lifestyle and home improvement products has been rising with increasing exposure to latest trends.
  •  Home improvement was the largest category within the home and garden products group, accounting for 58.9% of the home and garden products retail market in 2015.
  •  1.8 million new housing units are expected to be developed annually, to cover the housing shortage by 2022 which is expected to boost the demand for home and garden products market
Synopsis

“Home and Garden Products Retailing in Brazil – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. It contains:
  •  A thorough analysis of consumer trends changing economic and population factors
  •  Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020
  •  Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
  •  An overview of key home and garden products retailers operating across Brazil and their presence across distribution channels
Reasons To Buy

Get immediate access to:
  •  Brazil home and garden market performance across key channels – accurate, reliable data for companies already operating in and those wishing to enter the market t
  •  Performance of individual product categories, across key channels from 2010, with forecasts until 2020 – pinpoint the fastest growing categories in a market witnessing robust growth
  •  Vital economic and population trends, key consumer and technology trends influencing the retail market –explore novel opportunities that allow you to align your product offerings and strategies to meet demand
  •  Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
  •  Analysis of key international and domestic players operating in the home and garden products market – including store counts and revenues that give you a competitive edge - identify opportunities to improve market share


  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • Brazil is an economy with many questions
      • Retail sector will experience a change in game plan
      • Consistent decline in savings rate is a good sign for retail spending
      • Service remains the dominant sector for employment
      • Fluctuations in unemployment rate are expected to continue
      • Roaring inflation is a cause of concern
      • Household consumption expenditure is driving the retail market
    • Steady increase in population is a healthy sign for the retail market
  • Brazil Shoppers
    • Olympics, FIFA World Cup and Carnivals- There's always a reason for retail sales to get bigger in Brazil
    • The strength of the Brazilian online commerce
    • Tourism and opportunities in Brazil's retail sector
    • The rise and fall of the best-selling electronics in Brazil
  • Doing Business in Brazil
    • Summary
      • Bureaucracy
      • Business culture
      • Geography
      • Infrastructure and logistics
    • Key taxation policies
      • Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
      • Withholding tax
      • Value added tax (VAT)
  • Retail - Product Sectors
    • Product Sector Analysis
      • Home and Garden Products
    • Home and Garden Products Category Overview
      • Home and Garden Products by Channel
        • Table Brazil Home and Garden Products Retail Sales (BRL mn), by Channel Group, 2010-2015
        • Table Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
        • Table Brazil Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table Brazil Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
      • Home and Garden Products by Category
        • Table Brazil Home and Garden Products Retail Sales (BRL mn), by Category, 2010-2015
        • Table Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Category 2015-2020
        • Table Brazil Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
        • Table Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table Brazil Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
    • Home and Garden Products Category Analysis
      • Gardening and Outdoor Living
        • Table Brazil Gardening and Outdoor Living Retail Sales (BRL mn), by Channel Group, 2010-2015
        • Table Brazil Gardening and Outdoor Living Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
        • Table Brazil Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table Brazil Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table Brazil Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
      • Home Improvement
        • Table Brazil Home Improvement Retail Sales (BRL mn), by Channel Group, 2010-2015
        • Table Brazil Home Improvement Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
        • Table Brazil Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table Brazil Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table Brazil Home Improvement Retail Segmentation, by Channel Group, 2010-2020
      • Homewares
        • Table Brazil Homewares Retail Sales (BRL mn), by Channel Group, 2010-2015
        • Table Brazil Homewares Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
        • Table Brazil Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
        • Table Brazil Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
        • Table Brazil Homewares Retail Segmentation, by Channel Group, 2010-2020
    • Major Retailers
      • Home and Garden Products
        • Table Key Home and Garden Products Retailers in Brazil
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Brazil Exchange Rate R$-US$ (Annual Average), 2010-2015
        • Table Brazil Exchange Rate R$-US$ (Annual Average), 2016-2020
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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