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Health and Beauty Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Health and Beauty Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Summary

The retail market for health and beauty products in Poland reached PLN19.7 billion in 2015 and is forecast to grow at a CAGR of 4.4% during 2015–2020, to reach PLN24.5 billion by 2020. Sturdy economic conditions, urbanization, increasing health consciousness, and an increasing aging population have fueled the growth of the health and beauty category.

Key Findings

  • Online spending on health and beauty products accounts for 2.8% of the total retail sales in the segment in 2015
  • The health and beauty segment accounted for 3.84% of the overall retail sales in 2015
  • Specialist retailers continue to be the preferred channel for the purchase of health and beauty products in the country.
  • Bulk sales of health and beauty products are carried through offline channels including hypermarkets, supermarkets, department stores, drug stores and health and beauty stores.
Synopsis

“Health and Beauty Retailing in Poland – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?
  • A thorough analysis of consumer trends changing economic and population factors
  • Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2010 to 2020
  • Sales of health and beauty products through the following channels from 2010 to 2020: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines
  • An overview of key health and beauty retailers operating across Poland and their presence across distribution channels
Reasons To Buy
  • Gain a comprehensive knowledge on health and beauty sector in the Poland retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behaviour trends in health and beauty category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
  • Understand the performance of health and beauty product sector, with insights on performance across key channels from 2010, with forecasts until 2020
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market
  • Analysis of key international and domestic players operating in the health and beauty market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A growing economy offers new opportunities to retailers
      • Retail sales recorded healthy growth despite recession
      • Savings increased among Poles post-recession
      • Services sector continues to be the major sector for employment
      • Inflation levels declined to the lowest in the decade
      • Rise in consumption expenditure a positive sign for retailers
      • Increasing urbanization offers growth opportunities for retailers
    • Shrinking population impacts the labor force in the country
  • Poland Shoppers
    • Online shopping entices value conscious Poles
    • The luxury sector is gaining momentum with growing number of affluents
    • Private Labels and discount stores continue to increase
  • Doing Business in Poland
    • Summary
      • Bureaucracy
      • Infrastructure and logistics
    • Latest business reforms in Poland
    • Business culture
  • Retail – Product Sectors
    • Product Sector Analysis
      • Health and Beauty
    • Health & Beauty Category Overview
      • Health& Beauty by Channel
        • Table Poland Health & Beauty Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Health & Beauty Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Health & Beauty Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Health & Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Health & Beauty Segmentation (% value), by Channel Group, 2010–2020
      • Health & Beauty by Category
        • Table Poland Health & Beauty Retail Sales (PLN mn), by Category, 2010–2015
        • Table Poland Health & Beauty Retail Sales Forecast (PLN mn), by Category 2015–2020
        • Table Poland Health & Beauty Retail Sales (US$ mn), by Category, 2010–2015
        • Table Poland Health & Beauty Retail Sales Forecast (US$ mn), by Category 2015–2020
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Poland
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016–2020
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2010–2015
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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