Market Research Logo

Fuel cards in Europe, Southern markets | Verdict Sector Report

Fuel cards in Europe, Southern markets | Verdict Sector Report

Summary

The combined worth of the Southern Europe commercial fuel card markets is €6,296m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Slovenia and Turkey.

Key Findings

  • Plan effective market entry strategies by uncovering current and future volumes and values of Southern Europe fuel card markets.
  • Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
  • Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
  • Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
  • Plan your regional strategy by understanding Southern European markets, Greece, Portugal, Slovenia and Turkey.
Summary

Growing values: the value of fuel sold through fuel cards in Southern Europe has been increasing year-on-year, and is forecast to grow from €6,296m in 2014e to €8,356m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Rising volumes: fuel volumes are increasing. The volume of fuel sold through fuel cards is forecast to rise from nearly 4.2 billion litres in 2014e to 4.6 billion litres in 2019e. New technology infrastructure will allow more stations to accept fuel cards as a payment option making them a viable option for fleet managers.

Local retailers will lose out to larger internationals: large international players such as BP, Shell and Repsol have a strong presence in Southern Europe.

Reasons To Buy
  • How large are the Southern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?
  • How does my card's network acceptance compare to my competitors' and are there any other retailers I should consider partnering with in new markets?
  • Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?
  • As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?
  • As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?


  • CHANGES TO OUR METHODOLOGY - 2014
    • Reporting dates
      • Table Change in reporting dates, 2014
  • SOUTHERN SUMMARY
    • Market Size and forecast
      • Sector Trends
      • Building infrastructure key to growing volumes
  • GREECE
    • Market Size
      • Total service stations in Greece
      • Fuel card volumes
    • Market Forecast
      • Total service stations in Greece
      • Fuel card volumes
      • CRT fuel card volumes
    • Market shares
      • Fuel card market shares
        • Table Company fuel card volume shares (%), Greece, 2009-14e
        • Table Fuel card volumes (million litres), Greece, 2009-14e
    • Major Competitors
      • Company commercial fleet and CRT fuel card volumes
        • Table Company commercial fleet fuel card volumes (million litres), Greece, 2014e-19e
        • Table Company commercial CRT fuel card volumes (million litres), Greece, 2014e-19e
    • Sector Trends
      • Lack of market coverage a negative for fleets
      • Fuel efficiency services to target new entrants
  • PORTUGAL
    • Market Size
      • Total service stations in Portugal
      • Fuel card volumes
    • Market Forecast
      • Total service stations in Portugal
      • Fuel card volumes
      • CRT fuel card volumes
    • Market shares
      • Fuel card market shares
        • Table Company fuel card volume shares (%), Portugal, 2009-14e
        • Table Fuel card volumes (million litres), Portugal, 2009-14e
    • Major Competitors
      • Company commercial fleet and CRT fuel card volumes
        • Table Company commercial fleet fuel card volumes (million litres), Portugal, 2014e-19e
        • Table Company commercial CRT fuel card volumes (million litres), Portugal, 2014e-19e
    • Sector Trends
      • Helping companies to cut costs will build loyalty
      • Catering for key fleet needs is vital to growth
  • SLOVENIA
    • Market Size
      • Total service stations in Slovenia
      • Fuel card volumes
    • Market Forecast
      • Total service stations in Slovenia
      • Fuel card volumes
      • CRT fuel card volumes
    • Market shares
      • Fuel card market shares
        • Table Company fuel card volume shares (%), Slovenia, 2009-14e
        • Table Fuel card volumes (million litres), Slovenia, 2009-14e
    • Major Competitors
      • Company commercial fleet and CRT fuel card volumes
        • Table Company commercial fleet fuel card volumes (million litres), Slovenia, 2014e-19e
        • Table Company commercial CRT fuel card volumes (million litres), Slovenia, 2014e-19e
    • Sector Trends
      • Untapped fleet market provides opportunities
  • TURKEY
    • Market Size
      • Total service stations in Turkey
      • Fuel card volumes
    • Market Forecast
      • Total service stations in Turkey
      • Fuel card volumes
      • CRT fuel card volumes
    • Market shares
      • Fuel card market shares
        • Table Company fuel card volume shares (%), Turkey, 2012-14e
        • Table Fuel card volumes (million litres), Turkey, 2012-14e
    • Major Competitors
      • Company commercial fleet and CRT fuel card volumes
        • Table Company commercial fleet fuel card volumes (million litres), Turkey, 2014e-19e
        • Table Company commercial CRT fuel card volumes (million litres), Turkey, 2014e-19e
    • Sector Trends
      • New fleet and CRT market entrants present opportunities
      • 89.5% of commercial vehicles not issued with fuel cards
      • Lack of market coverage a negative for fleets
  • APPENDIX
    • Definitions
      • Table Fuel card definitions, 2014
  • Methodology
    • Reporting dates
      • Table Change in reporting dates, 2014
    • Stage one - Primary research
    • Stage two - Market modelling
    • Stage three - Primary validation
    • Stage four - Data finalisation
    • Further reading
    • Ask the analyst
    • Disclaimer
  • Essential User Notes
    • Important notes about the report cover page
      • The current style settings must not be altered
      • Lines must be separated by carriage returns only
    • Heading hierarchies and text styles must be respected
      • It's vital NOT to deviate from the list of styles
      • Example: Heading threes should ideally give a takeout or conclusion
      • All headings should aim be one line long only
    • Figure boxes must contain one image only
      • Multiple figures within boxes and notes within the box are not permissible
    • Tables must follow a strict tabular format
      • Tables must have a heading row and have at least 2 columns
        • Table Table Title specifying geography, data coverage (units), time period
    • No text boxes should be added to the template
    • We write in American English
  • Appendix
    • About Verdict Retail
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report