The Eastern European commercial fuel card markets are worth €8.7bn. In recent years the proportion of fuel purchased on fuel cards has decreased as national parc levels fell as companies reduced their operations. In 2015, fuel card volumes across the Eastern European markets declined 4.1% totaling just less than 8.3bn liters. Poland is the largest fuel card market in Eastern Europe and accounts for 37.7% of fuel card volume sales across the region but the popularity of fuel cards varies across the continent. Verdict predicts that growth in Western European fuel card markets is likely to come from Hungary as the commercial vehicle parc grows as the economy improves and small commercial fleets begin to use fuel cards to reduce transport costs.
CRT fleets to focus on international business. Due to the low transport costs of Eastern European fleets, many CRT fleets will win business across Northern and Central Europe as they undercut domestic firms on price. As fleets win more business across Europe, CRT fleets will need a card that has a large international acceptance network. The majority of card operators in Eastern Europe have coverage in this part of Europe, but it will be card operators with coverage across all of Europe that will be the main beneficiaries of this growing trend towards 2020.
Untapped fleet card market provides significant growth potential. The number of fleet vehicles in Eastern Europe will increase from 7,171,204 to 7,789,084 over the next five years, which will cause heightened competition within this region and lead to many fleets turning to fuel cards to remain competitive. The price discounts and credit periods offered by fuel cards help fleets to lower transport costs and make them more competitive in an expanding region of Europe.
Investing in CRT services will increase volumes and keep operators competitive. With the majority of CRT vehicles across Eastern Europe already owning a fuel card, investing in services aimed at CRT vehicles will help card operators to remain competitive and increase their client base. With the need for international CRT services to grow towards 2020, service such as toll payments, online monitoring, roadside assistance and overnight parking across Europe will allow card operators to differentiate themselves from domestic card operators and increase card volumes over the next five years.
“Fuel cards in Europe, Eastern markets, 2010-2020e”, a Sector Report by Verdict Retail, provides an executive-level overview of the European Eastern card markets today, with forecasts of values and volumes up to 2020. It delivers deep quantitative and qualitative insight into the fuel card market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from Verdict Retail’s service station retail databases.
It provides in-depth analysis of the following:
Fuel Card Volumes, Values and Market Shares – Forecasted to 2020
Fleet and CRT fuel card data
Analysis of major competitors in each market
In depth analysis of trends that will have a major impact on the market over the next five years.
Reasons To Buy
Plan effective market entry strategies by uncovering the current and future volume and value of fuel card transactions in Eastern European fuel card markets.
Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
Whether you are an issuer, a processor, a leasing company, or a fuel retailer, make informed pitches to partners by understanding their business.
Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.