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The European Light Vehicle Market in 2019; Major trends and how manufacturers can respond

The European Light Vehicle Market in 2019; Major trends and how manufacturers can respond

Summary

In the run up to 2019, the European auto industry will evolve as a result of the following major trends, which will shift it to a position that looks significantly different from the current market:

1. Increasing emphasis on reduced CO2 and NOx emissions as a result of the introduction of the Euro-6 regulations (and future iterations)
2. New lightweight and composite materials and new manufacturing processes.
3. ICT will become ever more prevalent in cars
4. Purchasing decisions will continue to be made in the online space
5. Urbanisation and demographic change will influence future concepts of mobility
6. Advanced Driver Assistance Systems (ADAS) and autonomous driving

This report identifies the challenges associated with these trends, and sets out how manufacturers might respond.

Key Findings

  • Each of the factors outlined in the report influences the European automotive market, and it is a market that is evolving fast. Because the speed of evolution is so rapid, many of the strategies that had previously proved to be successful may not work as well either now, or in 2019. With vehicles becoming ever more reliant on technology, electronics and data, it is vital that manufacturers understand what it is that will help them succeed in a complex and shape shifting market.
  • Factors to consider include providing a very high quality vehicle, keeping up with technological advancement (not just in terms of the automobile itself), how to exploit and maximize the use of social media to generate sales, maintaining a quality dealer network, and how their brand is perceived.
Synopsis

“The European Light Vehicle Market in 2019”, a Trend Report by Verdict Retail, provides an executive-level overview of the major trends which will influence the European new vehicle market in the years up to 2019. It delivers high level quantitative insight into the new vehicle market, analyzing key trends based on proprietary data from Verdict Retail’s databases.

It provides a meta-analysis of the following:
  • Major trends in the industry through to 2019
  • What manufacturers might do to meet the associated challenges
  • The European automotive macro trends
  • Consumer motivations and tendencies
  • Focus on reducing emissions, new materials and ICT
  • How to improve brand perception
Reasons To Buy
  • This Trend Report helps executives to identify the macro trends that are affecting the auto industry now and in the future.
  • The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material with ease.
  • The broad but detailed perspective will help vehicle manufacturers and vehicle vendors succeed in the evolving auto market.
  • The report includes a case study that showcases the importance of a fully evolved ICT strategy, especially as the connected car becomes a reality.


  • INTRODUCTION AND OVERVIEW
    • Major industry trends through to 2019
    • What manufacturers can do to meet the challenges of 2015-2019
  • THE EUROPEAN AUTO MARKET IN 2015
    • European automotive macro trends
    • Consumer motivations and tendencies
    • Product quality is imperative
      • Table The most important factors when buying a new car (%), 2012-2014
  • WHAT WILL THE EUROPEAN AUTO MARKET LOOK LIKE IN 2019?
    • Increasing emphasis on reducing carbon emissions
    • New materials and new manufacturing processes
    • Information and communications technologies
  • WHAT CAN MANUFACTURERS DO TO MAKE SURE THAT THEY SUCCEED?
    • Brand perception
  • THE BENEFITS OF A VERDICT SUBSCRIPTION
  • APPENDIX
    • Table European parc growth, 2009-2019

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