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European Car Wash Market 2016

European Car Wash Market 2016

Summary

Analysis of commercial car wash market across 20 European countries, including France, Germany, Italy, Spain, UK, Ireland, Sweden, Poland and Lithuania. Includes volume of car wash sites, number of wash occasions per year, value of the market and insight into strategic issues impacting the sector. Based on research with car wash manufacturers and service station and standalone car wash operators, it provides an analysis of the car wash market across all four commercial wash channels, and covers the four main types of car wash installation; jet, roll over ,tunnel and hand washes.

Key Findings

  • Service station operators increase wash prices to make up for lost revenues. The value of the European wash market grew by 5.5% in 2015 to be worth €7.3bn. The primary cause of the growing market value in Europe was an increase in wash prices, particularly by service station operators as they attempted to make up for lost fuel revenues as fuel prices declined across Europe in 2015.
  • Operators will have to break wash habits to encourage luxury wash growth toward 2020. Despite an increase in disposable income levels in a number of European markets in 2015, allowing motorists to use more expensive wash types, many have chosen to continue using low-cost washes as it has become habitual to them.
  • Increasing disposable income and parc levels caused wash occasion growth. Total European wash occasions grew by 39.4 million between 2014 and 2015 as a result of increasing vehicle parc and average vehicle wash occasions in certain markets. The vehicle parc in the majority of European markets rose in 2015, which created additional wash occasions, while in some markets motorists increased their average number of washes as disposable income also grew over this period
Synopsis

“European Car Wash Market 2016”, a Sector Report by Verdict Retail, provides an executive-level overview of the car wash market today, with wash occasions, values and volumes between 2012 and 2015. It delivers deep quantitative and qualitative insight into the car wash market, analyzing key trends in the market based on proprietary data from Verdict Retail’s motorist survey and discussions with major car wash operators and manufacturers.

It provides in-depth analysis of the following:
  • Insight into the key trends impacting the car wash retail sector including forecasts of new vehicle registrations and motorists' car washing behavior
  • Up-to-date car wash value, wash volume and installation data for 20 European countries
  • Strategic recommendations for each country based on data accumulated based on primary research
  • Overviews of the key car wash manufacturers and operators including service station providers as well as standalone players such as Elephant Bleu and IMO
Reasons To Buy
  • Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.
  • Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.
  • Develop superior strategies to those of your competitors by accessing information on their site numbers and marketing activities.


  • EXECUTIVE SUMMARY
    • Outlook
      • Service station operators increase wash prices to make up for lost revenues
      • Increasing disposable income and parc levels caused wash occasion growth
      • Operators need to use loyalty schemes to reduce home wash occasions
      • Motorists begin to treat their vehicles to luxury washes…..
      • but operators will have to break wash habits to encourage luxury wash growth toward 2020
      • Outside of the top five markets motorists have a negative perception of hand washes….
      • but hand washes continue to grow in popularity in the top five
  • RECOMMENDATIONS
    • Wash operators need to highlight the benefits of commercial washing to increase wash occasions to 2020
      • Highlight the benefits of commercial washing
      • Invest in luxury washes
      • Building loyalty will ensure repeat wash occasions
      • Standalone operators should create partnerships
      • Expand wash installation variety and network
  • EUROPEAN CAR WASH MARKET
    • Total market value
      • Table Total car wash market value in Europe, by country (€m), 2012-15
    • Total wash installations
      • Table Total car wash installations by country, 2012-15
    • Total wash occasions
      • Table Total wash occasions by country (millions), 2012-15
    • Average motorist wash occasions
      • Table Average motorist wash occasions by country, 2012-15
  • CAR WASH TRENDS
    • Motorists to increasingly 'treat' their vehicles to luxury washes
    • Gender has an effect on average wash occasions across Europe
    • Hand washes continue to grow in popularity in European top five markets
  • STANDALONE WASH OPERATOR PROFILES
    • IMO
    • Eléphant Bleu
  • MAJOR CAR WASH MANUFACTURERS
    • WashTec
    • Istobal
    • Otto Christ
    • Tammermatic
    • Hypromat
    • Kärcher
  • AUSTRIA
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Austria, 2012-15
      • Total wash occasions
    • Average Austrian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Austria, 2015
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Austria, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Austria (%), 2011-15
  • BELGIUM
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Belgium, 2012-15
      • Total wash occasions
      • Average Belgian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Belgium, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Belgium, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Belgium (%), 2011-15
  • CROATIA
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Croatia, 2012-15
      • Total wash occasions
      • Average Croatian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Croatia, 2015
      • Car wash occasions
  • CZECH REPUBLIC
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in the Czech Republic, 2013-15
      • Total wash occasions
      • Average Czech Republic motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in the Czech Republic, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in the Czech Republic, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in the Czech Republic (%), 2011-15
  • FINLAND
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Finland, 2012-15
      • Total wash occasions
      • Average Finland motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Finland, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Finland, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Finland (%), 2011-15
  • FRANCE
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in France, 2013-15
      • Total wash occasions
      • Average France motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in France, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in France, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in France (%), 2011-15
  • GERMANY
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Germany, 2012-15
      • Total wash occasions
      • Average German motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Germany, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Germany, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Germany (%), 2011-15
  • GREECE
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Greece, 2012-15
      • Total wash occasions
      • Average Greek motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Greece, 2015
      • Car wash occasions
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Greece, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Greece (%), 2011-15
  • HUNGARY
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Hungary, 2012-15
      • Total wash occasions
      • Average Hungarian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Hungary, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Hungary, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Hungary (%), 2011-15
  • ITALY
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Italy, 2012-15
      • Total wash occasions
      • Average Italian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Italy, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Italy, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Italy (%), 2011-15
  • NETHERLANDS
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in the Netherlands, 2012-15
      • Total wash occasions
      • Average Dutch motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in the Netherlands, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in the Netherlands, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in the Netherlands (%), 2011-15
  • NORWAY
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Norway, 2012-15
      • Total wash occasions
      • Average Norwegian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Norway, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Norway, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Norway (%), 2011-15
  • POLAND
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Poland, 2012-15
      • Total wash occasions
      • Average Polish motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Poland, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Poland, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Poland (%), 2011-15
  • ROMANIA
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Romania, 2012-15
      • Total wash occasions
      • Average Romanian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Romania, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Romania, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Romania (%), 2011-15
  • RUSSIA
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Russia, 2012-15
      • Total wash occasions
      • Average Russian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Russia, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Russia, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Russia (%), 2011-15
  • SLOVAKIA
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Slovakia, 2012-15
      • Total wash occasions
      • Average Slovakian motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Slovakia, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Slovakia, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Slovakia (%), 2011-15
  • SPAIN
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Spain, 2012-15
      • Total wash occasions
      • Average Spanish motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Spain, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Spain, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Spain (%), 2011-15
  • SWEDEN
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Sweden, 2012-15
      • Total wash occasions
      • Average Swedish motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Sweden, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Sweden, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Sweden (%), 2011-15
  • TURKEY
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Total car wash installations by wash type in Turkey, 2012-15
      • Total wash occasions
      • Average Turkish motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in Turkey, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in Turkey, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in Turkey (%), 2011-15
  • UNITED KINGDOM
    • Car wash market size
      • Total market value
      • Total wash installations
        • Table Fuel retailer service stations with car wash services in the UK, 2012-15
      • Total wash occasions
      • Average UK motorist car wash costs
    • Channel shares
      • Total car wash installations
        • Table Total car wash installations by channel in the UK, 2015
      • Car wash channel value
    • Major competitors
      • Table Fuel retailer service stations with car wash services in the UK, 2011-15
      • Table Proportion of fuel retailer sites with a car wash in the UK (%), 2011-15
  • APPENDIX
    • Methodology
      • primary research - Verdict Motorist Survey
      • secondary research
      • data modeling
      • data finalization
    • Disclaimer

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