Direct Line Group Profile
Direct Line Group (DLG) is a UK general insurer serving the personal lines and SME commercial insurance market. Its brands offer motor, home, rescue, pet, travel, and commercial insurance products. This profile offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.
UK Insurance Limited is currently the sole underwriting entity for all of the brands in the group (with the exception of the international businesses and a small amount of personal lines business in the UK), as well as for partner brands.The company announced the sale of its international business units in 2014, thereby focusing on the UK as its sole core market.
Verdict Financial’s “Insurance Competitor Profile: Direct Line Group” provides a comprehensive review of the company and its UK business. This includes its structure, its performance in both the commercial and personal lines market, and its marketing and distribution strategy.Key questions answered include: