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Direct Line Group Profile

Direct Line Group Profile

Summary

Direct Line Group (DLG) is a UK general insurer serving the personal lines and SME commercial insurance market. Its brands offer motor, home, rescue, pet, travel, and commercial insurance products. This profile offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

Key Findings

UK Insurance Limited is currently the sole underwriting entity for all of the brands in the group (with the exception of the international businesses and a small amount of personal lines business in the UK), as well as for partner brands.The company announced the sale of its international business units in 2014, thereby focusing on the UK as its sole core market.

Synopsis

Verdict Financial’s “Insurance Competitor Profile: Direct Line Group” provides a comprehensive review of the company and its UK business. This includes its structure, its performance in both the commercial and personal lines market, and its marketing and distribution strategy.Key questions answered include:

  •  What are DLG’s brands within the group?
  •  What are DLG’s strengths and weaknesses?
  •  What opportunities and challenges does the company face going forward?
Reasons To Buy

Learn about DLG’s organizational structure and its core business segments. Understand the group's advertising strategy.


  • Operations
    • History
    • Operations
  • Strategy
    • Personal lines strategy
      • Table Personal lines strategy
    • Direct Line advertising
    • Churchill advertising
    • Privilege
    • Commercial lines strategy
    • NIG
    • Direct Line for business
    • Other brands
  • Performance
    • Table DLG has focused on improving profitability by reducing costs.
    • Table COR by product segment
    • Performance against peers
      • Table Total general insurance
      • Table Total personal insurance
      • Table Total commercial insurance
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Appendix
    • Abbreviations, acronyms, and definitions

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