In 2014, the DIY sector will return to growth for the first time in seven years, increasing by 2.0%. The rapid increase in the housing transactions and a more financially stable shopper drives this growth. To capitalise on this uplift, retailers should focus on investing in online. Despite this improvement, threats remain, as shoppers initially staying cautious about making larger purchases again.
DIY market shares from 2009 to 2014 as well as channel shares up to 2019
Offers an in-depth analysis of how the market has done, both at an overall and sub-sector level, to enable retailers to benchmark their performance.
Analysis of exclusive data from Verdict's e-retail survey to provide retailers with the competitive edge in this fledgling channel
The best performing sub-sector in 2014 will be non-decorative materials, which is set to grow by 3.1%. The market will be supported by the better weather in the spring compared to 2012 and 2013 which delayed projects and the more affluent shopper who is more confident about larger projects such as building extensions.
We forecast that the market will continue to grow, increasing by 14.7% up to 2019. Inflation will initially drive growth before volumes improve later as consumer confidence rises. All sectors will grow by at least 10.1% between 2014 and 2019 with decorative materials leading the way growing by 19.5%.
Verdict’s e-retail survey shows that improvements that the specialists have made online are gaining traction, with a significant leap in overall satisfaction with the transaction in the six months to March 2014, up 4.3 percentage points, only trailing furniture & floorcoverings. However, satisfaction remains low. Delivery is one area to focus on.
Reasons To Buy
How will the different sub-sectors perform over the next five years?
How can retailers use online to improve their sales performance?
Which channels are set to become a greater threat in the DIY market over the next five years?