This report is an essential resource for service station retailers big and small looking to increase the productivity and attractiveness of their proposition to motorists across the globe. Verdict examines the key ways to adopt a low risk, high reward convenience and foodservice offer to the forecourt through detailed market data, and insightful analysis of the trends impacting key retailers and markets over the coming five years.
The increasing demand from motorists for more variety in food and drinks combined with the growing number of shoppers looking to their local forecourt store as a food-to-go destination will put pressure on fuel retailers to develop a better foodservice proposition. Addressing the dietary needs of special consumer segments as well as those seeking healthier menu options will become a rising priority for forecourt retailers over the next years. Small store formats are a success, not least when they are situated at service station forecourts. However the one size fits all approach is no longer suitable, and the format must adapt depending on the local demographic and passing traffic. Key shopper missions must be identified by retailers in order to make the most of a convenience store, and in turn, increase site appeal. This can be done by adapting the store layout to make it easier for motorists to complete a shop, or indeed just refuel.
Global convenience and foodservice partnerships will allow service station retailers to make better use of space.
Reasons To Buy
This report is an essential resource for service station retailers big and small looking to increase the productivity and attractiveness of their proposition to motorists across the globe by understanding the key trends which are affecting convenience retail at the service station.