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Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015–2020

Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015–2020

Summary

New Zealand’s online market is expected to continue on its growth trajectory over the next five years, mainly driven by higher internet and fixed broadband penetration and the easy availability of high speed internet coupled with high smartphone adoption in the country. In addition, rising popularity of e-commerce on the back of easy payment options will boost online sales over the forecast period.

Key Findings

  • Online will increase its share to 6.7% in New Zealand’s total retail sales by 2020
  • Electrical and electronics will continue to be the largest product group sold through the online channel, reaching a sales value of NZD1,295.3 million in 2020
  • Omni-channel shopping is gaining popularity in the country
Synopsis

“Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risks related to online retail environment. In addition, it analyzes the key consumer trends influencing New Zealand online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in New Zealand, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in New Zealand, 2015 and 2020
  • Market Context
    • Overview of New Zealand's Online Shopping Environment
      • The Internet population in New Zealand is on a constant growth track
      • Fixed Broadband penetration is low, but soon expected to raise
      • High Smartphone Penetration in the country
    • Consumer Attitudes and Behaviour
      • Retailers adopting strategies to match changing customer behaviors
      • Mobile Commerce and payment wallets are gaining traction
  • Online Channel Dynamics
    • Online Channels Share of the Total Retail Sales
      • New Zealand online vs. offline channel forecasts
        • Table New Zealand Offline vs. Online Retail Sales and Forecast (NZD billion), 2010-2020
        • Table New Zealand Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
        • Table New Zealand Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
      • Online penetration: global and regional comparisons
        • Table New Zealand Online Sales vs. Global Average, 2010, 2015, and 2020
        • Table New Zealand Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
    • Channel Dynamics
      • New Zealand' retail channel dynamics - future performance
        • Table New Zealand Overall Retail Segmentation (NZD billion) by Channel Group, 2010-2020
      • Channel group share development
        • Table New Zealand Channel Retail Sales and Forecast (NZD billion) by Channel Group, 2010-2020
        • Table New Zealand Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
        • Table New Zealand Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
      • Individual channel performance
        • Table New Zealand Channel Retail Sales and Forecast (NZD billion) by Channel, 2010-2020
        • Table New Zealand Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table New Zealand Retail Sales Split (NZD million), Online vs. Offline, 2015
        • Table New Zealand Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table New Zealand Online Retailers Market Dynamics by Category Group, 2010-2020
      • Online retail sales share by category group
        • Table New Zealand Online Retail Sales and Forecast (NZD million) by Category Group, 2010-2020
        • Table New Zealand Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
      • Food and Grocery Categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Food and Grocery Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
      • Electrical and Electronics categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Electrical and Electronics Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
      • Music, Video, and Entertainment Software categories: market size and
        • Table New Zealand Total and Online Retail Sales in Music, Video and Entertainment Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
      • Apparel, Accessories, Luggage, and Leather Goods categories: size and
        • Table New Zealand Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
      • Books, News, and Stationery categories: Market Size and Forecasts
        • Table New Zealand Total and Online Retail Sales in Books, News and Stationery Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
      • Sports and Leisure Equipment categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Sports and Leisure Equipment Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
      • Furniture and Floor Coverings categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Furniture and Floor Coverings Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
      • Home and Garden categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Home and Garden Products Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
      • Health & Beauty categories: market size and forecasts
        • Table New Zealand Total and Online Retail Sales in Health and beauty Categories (NZD million), 2010-2020
        • Table New Zealand Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Case Studies: Leading Online Retailers in New
    • Retailer 1: The Warehouse
      • Business Description
      • Site Experience
    • Retailer 2: EziBuy
      • Business Description
      • Site Experience
    • Innovative Retailers in New Zealand
      • The Warehouse Group and Its easy payment options
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for
        • Table New Zealand Exchange Rate NZD-US$ (Annual Average), 2010-2015
        • Table New Zealand Exchange Rate NZD-US$ (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
        • Table Verdict Retail Category Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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